Maximize Campaign Results with Cost Cap Bidding - Facebook

Unlike other bid strategies that help optimize for cost, cost cap enables you to set the max CPA/CPI you're willing to pay for results, reducing complexities in ... BusinessSolutionsTechnologiesInspirationEducationandResourcesSupportCreateanAdchevron-downchevron-downCreateaPageBusinessSolutionsByGoalBuildBrandAwarenessPromoteYourLocalBusinessIncreaseOnlineSalesPromoteYourAppGenerateLeadsMonetizeYourContentRetargetExistingCustomersViewAllGoalsByBusinessTypeSmallBusinessLargeBusinessAgencyMediaandPublisherCreatorDeveloperStartupBusinessPartnerTechnologiesMetaTechnologiesFacebookInstagramMessengerWhatsAppAudienceNetworkOculusWorkplaceToolsFreeToolsStoriesShoppingMetaBusinessSuiteAdsVideoAdsAdsManagerMeasurementFacebookWi-FiInspirationInsightsandInspirationMetaForesightCreativeGuidanceBusinessNewsCaseStudiesVideoEventsandCollaborationEventsCreativeHubEducationandResourcesSkillsandTrainingOnlineLearningCoursesBlueprintCertificationsBlueprintProgramsWebinarsGuidesandResourcesAdsGuideCOVID-19ResourcesSafetyandIntegrityBusinessEqualitySocialGoodFindaBusinessPartnerSearchBusinessSolutionsTechnologiesInspirationEducationandResourcesSupportCreateanAdCreateaPageFacebookBusiness15April2019MaximizeCampaignResultswithCostCapBiddingSharetoFacebookShareviaemailSharetoTwitterSharetoLinkedInWe'reconstantlyevolvingourofferingstomakeiteasierforyoutoreachyourbusinessgoals.Today,we'reintroducingcostcap,ournewestbidstrategytohelpyoumaximizecost-efficiencywhiledrivingvolumeinthebusinessresultsyoucareaboutmost.Previously,ourbidstrategieseitherfocusedonmaximizingconversionvolume(bidcap)orcostpredictability(targetcost).We'veheardfrombusinessesthatinordertoachievecertaincampaigngoals,itwouldbehelpfultohaveabidoptionthatbothcontrolscostanddrivesvolume.Costcapmaximizescostefficiencybygettingyouthemostresults,suchaspurchasesorinstalls,atorbelowyoursetmaximumcostperoptimizationevent.Costcapsimplifiescampaignmanagementandhelpsyoufocusonscalingvolumeofresultswhilecontrollingcosts.Unlikeotherbidstrategiesthathelpoptimizeforcost,costcapenablesyoutosetthemaxCPA/CPIyou'rewillingtopayforresults,reducingcomplexitiesinmanagingbidswhilemaximizingyourcampaignresults.Costcapwillberollingouttoadvertisersthroughouttheyear.Onceavailable,you'llbeabletoaccesscostcapthroughanupdated,guidedbidexperiencethatsimplifiestheprocessofchoosingtherightbidstrategyandcontrol.Byenteringacostcontrol,wewillaimtostaywithinthatcost.CheckoutourBidStrategiesGuideformoreinformationonallofouravailablebidstrategiesandkeyconsiderationsforchoosingthebidstrategythatbestalignswithyourbusinessgoals.VisittheHelpCenterformoreinformationaboutcostcapbidding.LearnMoreGetFacebookBusinessnewsinyourinbox.Signupforourmonthlynewsletterforthelatestupdates,insights,marketingtrendsandarticlesfromFacebook.SignupTagsTagsAnnouncementsWasthispagehelpful?YesNoMetaTechnologiesFacebookInstagramMessengerWhatsAppAudienceNetworkOculusWorkplaceToolsFreeToolsFacebookPagesInstagramProfilesStoriesShopsMetaBusinessSuiteFacebookAdsMessengerAdsInstagramAdsVideoAdsAdsManagerGoalsSetUpaFacebookPageGettingStartedwithMessengerBuildBrandAwarenessPromoteYourLocalBusinessGrowOnlineSalesPromoteYourAppGenerateLeadsMeasureandOptimizeAdsRetargetExistingCustomersViewAllGoalsBusinessTypesSmallBusinessLargeBusinessAgencyMediaandPublisherCreatorDeveloperStartupBusinessPartnerIndustriesAutomotiveB2BConsumerPackagedGoodsEcommerceEducationEntertainmentandMediaFinancialServicesGamingRealEstateRestaurantsRetailTechnologyandTelecomTravelInspirationMetaForesightCreativeGuidanceBusinessNewsCaseStudiesVideoEventsCreativeHubSkillsandTrainingOnlineLearningCertificationProgramsWebinarsGuidesandResourcesAdsGuideCOVID-19ResourcesSafetyandIntegrityBusinessEqualityFindaBusinessPartnerSitemapBusinessHelpCenterCreateandManageAccountsPublishandDistributeContentAdvertiseSellonFacebookandInstagramMonetizeYourContentorAppViewAllArticles©2022MetaAboutDevelopersCareersPrivacyCookiesTermsHelpCenterEnglish(US)EspañolPortuguês(Brasil)日本語한국어Morelanguages