Cost Cap: The Latest Strategy of Facebook's Bidding System
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Cost Cap is Facebook's newest bid strategy. It gives Facebook an idea of the maximum cost you can afford so they can adjust when helping you ... FFacebookAdsCostCap:TheLatestStrategyofFacebook'sBiddingSystemByTimBurdMay20,2019|3minreadFacebook'sAddeliverysystemworksonabiddingsystem.Thismethodautomaticallydetermineswhichadswillbedisplayedinthenewsfeed. Todaywearegoingtobetalkingabouttheirnewestbiddingstrategy-CostCap.Butwhenshowingads,Facebookaimstobalancetwothingsatalltimes.First,thevalueofthosewhoadvertiseonFacebook.Theywanttohelppayingadvertiserstoreachtheirtargetaudienceandgetresultsfromthattargetaudience.Second,keeptheactualFacebookusersinmind.TomakesurethattheadsdonotfloodthenewsfeedandtakeawaythepurposeofFacebook–toconnectpeople.Inatraditionalbiddingsystem,thehighestbidwins.WorrynotbecauseFacebookbiddingsystemworksdifferently.Whatatraditionalbiddingsystemfeelslike.OnFacebook,abidisanumberrepresentingthevalueofanoptimizationeventfromsomeonewithinyourtargetaudience.Butyouhaveoptionshere.ThebidstrategyyouchoosewilltellFacebookhowtobidforyouduringadauctions.ReadmoreaboutFacebook'sBidStrategieshere.WhatisCostCap?CostCapisFacebook’snewestbidstrategy.ItgivesFacebookanideaofthemaximumcostyoucanaffordsotheycanadjustwhenhelpingyouachieveyourgoals.Thepreviousbidstrategieseitherfocusedongettingthehighestconversionvolumeorcostcertainty.Thisstrategyoffersanoptiontodoboth.Additionally,itsimplifiescampaignmanagement.Itallowsyoutofocusonconversionswhileworryinglessonthecostofdoingit.Unlikebidcapandtargetcost,CostcapenablesyoutosetalimitonthemaximumCPA/CPIyouarewillingtopaytogetresults.Thismeans,removingcomplexitiesinmanagingyourbidssoyoucancapitalizemoreonyourgoals.ToWrapItUp...Choosingthebestbidstrategydependsonwhatyouprioritizemore.Hence,thisnewstrategyisthebestoptionwhenyouneedtolimitcostwithinaspecificthresholdandstillwantexcellentresults.Costcapisstillrollingoutandwillbefullyfunctionalwithinthisyear.Facebookwillmakesuretostaywithinyourselectedlimitbutwillhelpyoudriveresultsnomatterwhat.Therefore,expectasimplifiedguidedexperiencewhenchoosingtherightbidstrategy.AboutTimBurdTimBurdisapublicspeaker,consultant,andserialentrepreneurwho’sbeencalledthe“GodfatherofFacebookAdvertising”forhismanyyearsofsupportingandempoweringdigitalmarketers.Tim’sFacebookAdBuyersGroupisthelargestcommunityofonlineadvertisersintheworld.Heistheco-founderofAdLeaks,anexclusivesubscription-basedcommunity,andresourcefordigitalmarketingandbusinessgrowth.InadditiontohostingMastermindworkshopsandevents,TimhasbeenfeaturedonpublicationsandplatformsrangingfromForbesandBloombergtoBuzzfeedandBravo.TimBurdlivesinNewportBeach,California,andworkswithclientsworldwideasahigh-endadvertisingconsultantandbusinessdevelopmentexpert.RelatedPosts:Spotting&PreventingAdCreativeFatigue6WaystoGrowYourSMSMarketingListsHoweCommerceBrandsCanSolveRisingCustomerAcquisition…PostsinSimilarCategoriesFacebookAds› TheBenefitsofUsingFacebooktoGrowaYouTubeChannel DealingWithNegativeCommentsIn3Steps 6FundamentalsforSuccessasaMediaBuyer JointheWorld'sMostInfluentialDigitalMarketingCommunityLearndirectlyfromthebestmarketersandadvertisersintheworldhowtheyskyrockettheirprofits.ReadMore
延伸文章資訊
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