eCommerce-Hong Kong & Macau - International Trade ...

The Hong Kong eCommerce market size was estimated to be worth US$6.3 billion in 2020, of which 75 percent were purchases made on local retail ... Skiptomaincontent OfficialWebsiteoftheInternationalTradeAdministration   Here’showyouknow Officialwebsitesuse.gov A.govwebsitebelongstoanofficialgovernmentorganizationintheUnitedStates. Secure.govwebsitesuseHTTPS Alock( Alockedpadlock)orhttps://meansyou’vesafelyconnectedtothe.govwebsite.Sharesensitiveinformationonlyonofficial,securewebsites. 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Lastpublisheddate:2022-01-21 HongKong:HongKonghasmaintaineditspositionasoneoftheworld’sleadingdigitalcitieswithpersonalcomputer(PC),smartphonepenetration,andInternetusageataconsistentlyhighlevel. Accordingtothelatestgovernmentsurveyconductedin 2020 over2.01 millionhouseholdsinHongKonghadPCs,representing 75.3percentofallhouseholdsinHongKong. 100percentofthesehouseholds hadtheirhomePCconnectedtotheinternet. Thesurveyalsoshowedsignificantgrowthofthepercentageofpersonsaged10andabovewhohadusedinternetserviceincreasedfrom 85.1percentin2018 to 87percentin2020.Theincreasewasmostremarkableamongpersonsaged65andabove.  Thesignificantincreaseininternetusagewaslargelyduetothewideravailabilityandusageofsmartphones. Nearly6 millionpersonsaged10andabovehadsmartphonesin2020.Thepercentageofpersonsaged10andabovewhohadusedsmartphonesforconnectiontotheinternetreached99.3percentin2020 comparedto 98.8percentin2018.  eCommerceuptakeisincreasing withrisingsmartphoneuseandtheyoungergenerationsshoppingviasocialmediachannels. Mobile eCommerceis enhanced with5G networksavailableinHongKong inthesecondhalfof2020, increasingon-the-gointernetspeeds and facilitatingmore mobile eCommerce.   Shopping mallsareopensevendaysaweekandareeasilyaccessibletothepopulation. Inthepast,brick-and-mortarretailerswereabletosecurebusinesswithoutinnovating significantlysincetheyenjoyedboomingsalesfromtheinfluxofChinesetourists.However, inresponsetothesocialunrestinHongKongin2019andCOVID-19, digitaltransactionshaveincreased, and retailers are realizingthat eCommerceiscrucial. Inthisrespect,eCommercesalesinHongKonggrew27percent in2020and50percentofconsumerspreferonlineshopping. TheHongKong eCommercemarketsizewasestimatedtobeworthUS$6.3billionin2020,ofwhich75percentwerepurchasesmadeonlocalretailsites,while25percentwereoncross-bordersites.  eCommerceisforecasttogrowata13percentcompoundedannualgrowthrateforthenextfiveyears. Manybrick-and-mortarretailers inHongKongareadoptingtheonline-to-offlinemodel(O2O) businessoperating model toprovideabettershoppingexperiencefortheircustomers. Ontheotherhand,onlineplatformssuchasHKTVMall.com haveopenedconceptofflinestorestofindthemostapplicableonline-to-offlineretailmodelforHongKong. Cross-border spendingishighandisakeyelementofHongKong’s eCommercecomprising70percentoftheoverall market. Themostpopular cross-border eCommercesites arethose fromChina, Japan, andSingapore.     AsdemandforonlineshoppingincreasesinHongKong,theassociateddeliveryinfrastructureisalreadywell-establishedtomeethigherdeliveryvolumes. HongKongrankshighintheWorldBank’sglobalrankingoflogisticscapabilitiesandquality. ManyU.S.onlinesitesuseHongKongasawarehouseanddistributioncenterfordeliveringordersfromcustomersintheAsiaregionsinceHongKongisaduty-freeportandhasmanydailyflightstocountriesthroughoutAsia.TheshorterdeliverytimefromshippingoutofHongKongisoftenusedasasellingpointforU.S.onlinesites. Therearealsoagrowingnumberofonlinelogisticproviders inHongKong andthathavemadeiteasierfor SMEs andindividualsellersthatoperateonsocialmediaplatformssuchasFacebook,Instagram, and YouTubetofulfilldeliveries. YouTubeisoneofthemostpopularplatforms inHongKong forSMEsandindividualsellers to markettheirproducts.  Live-streaming eCommerceis alsogainingtractionwherecustomerscanviewandbuyfromliveonlinevideos oftenhosted byHongKongcelebrities. Consumerstune intothese videos forsuggestionsfromtheir favorite celebrityand theycan immediately buythesuggested productsonline.   TheHongKonggovernmentprovidesvarioussubsidiesforbusinesseshopingtocreateorenhancetheironlinebusinessoperation.  ThefundingschemesincludetheTradeandIndustryDepartment’sDedicatedFundonBranding,UpgradingandDomesticSalesisavailabletoallHongKong-registeredbusinesses. OtherfundingschemesavailableincludetheCyberport’sCreativeMicroFund,theHongKongScienceandTechnologyPark’sScienceandTechnologyEntrepreneurProgram,andtheHongKongProductivityCouncil’sRetailTechnologiesAdoptionAssistanceScheme.   TheHongKongGovernmentdoesnotcurrentlyhaveanyspecificregulationstargetingonlinesales. Macau:ThenumberoflocalhouseholdsusingtheInternetin2019increasedby6,900year-on-yearto182,300,accountingfor92.3percentofallhouseholds. Internetusersaged3andabovetotaled554,000,upby5percentyear-on-year.TheInternetpenetrationrateformembersofthepopulationaged35to44and25to34reached98.6percentand98.0percent,respectively;and69percentofthepopulationaged55andaboveusedtheInternet,anincreaseof5.3percentagepoints.MostofthosesurveyedreportedthattheyusetheInternetforcommunicationandonlineentertainment.Onlineshoppersrose30percentto123,900in2019. ManylocaleCommercebusinessservicesprovidersareavailableinHongKong.TheHongKongTradeDevelopmentCouncil(HKTDC)websitelistsarangeofe-commercebusinessserviceproviders.