E-Commerce in Hong Kong, China | Market Research Report

Understand the latest market trends and future growth opportunities for the E-Commerce (Goods) industry in Hong Kong, China with research from Euromonitor ... 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ManagePreferences AcceptAll Euromonitor Store Industries Retailing E-Commerce(Goods) E-CommerceinHongKong,China February2021 2020IMPACTCOVID-19fuelsboominonlineretailCOVID-19providedasignificantboosttoe-commerceinHongKong,withretailcurrentvaluesalesrisingattheirfastestrateineightyearsduring2020.Withphysicalstoresforcedtoclosetheirdoorsforanextendedperiodduringthespringandconsumersspendingmuchmoretimeathome,onlinesalesboomed.BrandsscrambletolaunchonlinesalesLeaderHongKongTelevisionNetworkLtdwasthemainbeneficiaryfromthisgrowth,doublingitssalesduringthefirsthalfoftheyear.Evenafterlockdownmeasureswereeased,manyconsumersremainedreluctanttoshopinpersonduetotheriskofcontagion.Citing“fiercecompetition,”Yahoo!HongKongclosesitspeer-to-peerauctionwebsiteInFebruary2020,Yahoo!HongKongannouncedthatitwastocloseitspeer-to-peerauctionwebsiteinHongKong,after20yearsofoperations.Itceasedoperationsthefollowingmonth.RECOVERYANDOPPORTUNITIESFreedeliveryandeasierreturnstoenticeconsumersE-commerceretailcurrentvaluesalesareforecasttocontinuetoexhibitvigorousgrowthoverthecourseoftheforecastperiod.Thefactthatagrowingnumberofretailersareofferingfreedeliveryandflexiblereturnswillplayaroleinthis.Wideadoptionofdigitalpaymentswillfacilitatee-commercegrowthAgrowingnumberoflocalconsumersareusingdigitalwallets,withtheFasterPaymentSystems,whichfacilitatesdigitalpayments,provingtobeparticularpopular.Meanwhile,HSBCPayMelaunchedthePayMeforBusinessappin2019,givingconsumersanewwaytopaywhenshoppingatInstagramstoresorFacebookmarketplace.E-commercewillbeincreasinglysocialSocialCommerceisanemergingtrendinHongKongandonethatislikelytoseesignificantgrowthduringtheforecastperiod.AnincreasingnumberofbrandshaveInstagramshops,whileFacebookMarketplaceisalsogrowinginpopularity. USD1,195 AddToCart RequestMoreInformation Overview TableofContents Delivery: Filesaredelivereddirectlyintoyouraccountsoonafterpaymentisreceivedandanytaxiscertificationisverified(whereapplicable). Overview: UnderstandthelatestmarkettrendsandfuturegrowthopportunitiesfortheE-Commerce(Goods)industryinHongKong,ChinawithresearchfromEuromonitorInternational'steamofin-countryanalysts–expertsbyindustryandgeographicspecialisation. Keytrendsareclearlyandsuccinctlysummarisedalongsidethemostcurrentresearchdataavailable.Understandandassesscompetitivethreatsandplancorporatestrategywithourqualitativeanalysis,insightandconfidentgrowthprojections. Ifyou'reintheE-Commerce(Goods)industryinHongKong,China,ourresearchwillhelpyoutomakeinformed,intelligentdecisions;torecogniseandprofitfromopportunity,ortoofferresilienceamidstmarketuncertainty. TheE-Commerce(Goods)inHongKong,Chinareportincludes: Analysisofkeysupply-sideanddemandtrends Detailedsegmentationofinternationalandlocalproducts Historicvolumeandvaluesizes,companyandbrandmarketshares Fiveyearforecastsofmarkettrendsandmarketgrowth Robustandtransparentresearchmethodology,conductedin-country Thisreportanswers: WhatisthemarketsizeofE-Commerce(Goods)inHongKong,China? WhicharetheleadingretailersinE-Commerce(Goods)inHongKong,China? HowareproductsdistributedinE-Commerce(Goods)inHongKong,China? Howistheriseofe-commerceandtheexpansionofmoderngroceryretailimpactingtraditionalretail? HowsignificantarediscountersandprivatelabelinHongKong,China? HowhastheimpactofCOVID-19andnationallockdownimpactedconsumerdemand? Whichformatshavebenefitedthemostfromstockpilingandenforcedhomeseclusion? HowwillthewidereconomicimpactofCOVID-19shapetheretaillandscapeinthefuture? Whereisfuturegrowthexpectedtobemostdynamic? E-CommerceinHongKong,China-Categoryanalysis KEYDATAFINDINGS 2020IMPACT COVID-19fuelsboominonlineretail Brandsscrambletolaunchonlinesales Citing“fiercecompetition,”Yahoo!HongKongclosesitspeer-to-peerauctionwebsite RECOVERYANDOPPORTUNITIES Freedeliveryandeasierreturnstoenticeconsumers Wideadoptionofdigitalpaymentswillfacilitatee-commercegrowth E-commercewillbeincreasinglysocial CHANNELDATA Table1E-CommercebyChannelandCategory:Value2015-2020 Table2E-CommercebyChannelandCategory:%ValueGrowth2015-2020 Table3E-CommerceGBOCompanyShares:%Value2016-2020 Table4E-CommerceGBNBrandShares:%Value2017-2020 Table5ForecastE-CommercebyChannelandCategory:Value2020-2025 Table6ForecastE-CommercebyChannelandCategory:%ValueGrowth2020-2025 RetailinginHongKong,China-IndustryOverview EXECUTIVESUMMARY COVID-19impactonretailing COVID-19countryimpact Retailersscrambletoboosttheironlinepresence Experientialshoppinggrowsinprominence Whatnextforretailing? OPERATINGENVIRONMENT Informalretailing Openinghours Summary1StandardOpeningHoursbyChannelType2020 Physicalretaillandscape Cashandcarry Seasonality ChinaNationalDay(alsoknownasGoldenWeek) ChristmasandNewYear ChineseNewYear(SpringFestival) Paymentsanddelivery Emergingbusinessmodels MARKETDATA Table7SalesinRetailingbyStore-basedvsNon-Store:Value2015-2020 Table8SalesinRetailingbyStore-basedvsNon-Store:%ValueGrowth2015-2020 Table9SalesinStore-basedRetailingbyChannel:Value2015-2020 Table10SalesinStore-basedRetailingbyChannel:%ValueGrowth2015-2020 Table11Store-basedRetailingOutletsbyChannel:Units2015-2020 Table12Store-basedRetailingOutletsbyChannel:%UnitGrowth2015-2020 Table13SalesinNon-StoreRetailingbyChannel:Value2015-2020 Table14SalesinNon-StoreRetailingbyChannel:%ValueGrowth2015-2020 Table15GroceryRetailers:ValueSales,OutletsandSellingSpace2015-2020 Table16GroceryRetailers:ValueSales,OutletsandSellingSpace:%Growth2015-2020 Table17SalesinGroceryRetailersbyChannel:Value2015-2020 Table18SalesinGroceryRetailersbyChannel:%ValueGrowth2015-2020 Table19GroceryRetailersOutletsbyChannel:Units2015-2020 Table20GroceryRetailersOutletsbyChannel:%UnitGrowth2015-2020 Table21Non-GrocerySpecialists:ValueSales,OutletsandSellingSpace2015-2020 Table22Non-GrocerySpecialists:ValueSales,OutletsandSellingSpace:%Growth2015-2020 Table23SalesinNon-GrocerySpecialistsbyChannel:Value2015-2020 Table24SalesinNon-GrocerySpecialistsbyChannel:%ValueGrowth2015-2020 Table25Non-GrocerySpecialistsOutletsbyChannel:Units2015-2020 Table26Non-GrocerySpecialistsOutletsbyChannel:%UnitGrowth2015-2020 Table27MixedRetailers:ValueSales,OutletsandSellingSpace2015-2020 Table28MixedRetailers:ValueSales,OutletsandSellingSpace:%Growth2015-2020 Table29SalesinMixedRetailersbyChannel:Value2015-2020 Table30SalesinMixedRetailersbyChannel:%ValueGrowth2015-2020 Table31MixedRetailersOutletsbyChannel:Units2015-2020 Table32MixedRetailersOutletsbyChannel:%UnitGrowth2015-2020 Table33RetailingGBOCompanyShares:%Value2016-2020 Table34RetailingGBNBrandShares:%Value2017-2020 Table35Store-basedRetailingGBOCompanyShares:%Value2016-2020 Table36Store-basedRetailingGBNBrandShares:%Value2017-2020 Table37Store-basedRetailingLBNBrandShares:Outlets2017-2020 Table38Non-StoreRetailingGBOCompanyShares:%Value2016-2020 Table39Non-StoreRetailingGBNBrandShares:%Value2017-2020 Table40GroceryRetailersGBOCompanyShares:%Value2016-2020 Table41GroceryRetailersGBNBrandShares:%Value2017-2020 Table42GroceryRetailersLBNBrandShares:Outlets2017-2020 Table43GroceryRetailersLBNBrandShares:SellingSpace2017-2020 Table44Non-GrocerySpecialistsGBOCompanyShares:%Value2016-2020 Table45Non-GrocerySpecialistsGBNBrandShares:%Value2017-2020 Table46Non-GrocerySpecialistsLBNBrandShares:Outlets2017-2020 Table47Non-GrocerySpecialistsLBNBrandShares:SellingSpace2017-2020 Table48MixedRetailersGBOCompanyShares:%Value2016-2020 Table49MixedRetailersGBNBrandShares:%Value2017-2020 Table50MixedRetailersLBNBrandShares:Outlets2017-2020 Table51MixedRetailersLBNBrandShares:SellingSpace2017-2020 Table52ForecastSalesinRetailingbyStore-basedvsNon-Store:Value2020-2025 Table53ForecastSalesinRetailingbyStore-basedvsNon-Store:%ValueGrowth2020-2025 Table54ForecastSalesinStore-basedRetailingbyChannel:Value2020-2025 Table55ForecastSalesinStore-basedRetailingbyChannel:%ValueGrowth2020-2025 Table56ForecastStore-basedRetailingOutletsbyChannel:Units2020-2025 Table57ForecastStore-BasedRetailingOutletsbyChannel:%UnitGrowth2020-2025 Table58ForecastSalesinNon-StoreRetailingbyChannel:Value2020-2025 Table59ForecastSalesinNon-StoreRetailingbyChannel:%ValueGrowth2020-2025 Table60GroceryRetailersForecasts:ValueSales,OutletsandSellingSpace2020-2025 Table61GroceryRetailersForecasts:ValueSales,OutletsandSellingSpace:%Growth2020-2025 Table62ForecastSalesinGroceryRetailersbyChannel:Value2020-2025 Table63ForecastSalesinGroceryRetailersbyChannel:%ValueGrowth2020-2025 Table64ForecastGroceryRetailersOutletsbyChannel:Units2020-2025 Table65ForecastGroceryRetailersOutletsbyChannel:%UnitGrowth2020-2025 Table66Non-GrocerySpecialistsForecasts:ValueSales,OutletsandSellingSpace2020-2025 Table67Non-GrocerySpecialistsForecasts:ValueSales,OutletsandSellingSpace:%Growth2020-2025 Table68ForecastSalesinNon-GrocerySpecialistsbyChannel:Value2020-2025 Table69ForecastSalesinNon-GrocerySpecialistsbyChannel:%ValueGrowth2020-2025 Table70ForecastNon-GrocerySpecialistsOutletsbyChannel:Units2020-2025 Table71ForecastNon-GrocerySpecialistsOutletsbyChannel:%UnitGrowth2020-2025 Table72MixedRetailersForecasts:ValueSales,OutletsandSellingSpace2020-2025 Table73MixedRetailersForecasts:ValueSales,OutletsandSellingSpace:%Growth2020-2025 Table74ForecastSalesinMixedRetailersbyChannel:Value2020-2025 Table75ForecastSalesinMixedRetailersbyChannel:%ValueGrowth2020-2025 Table76ForecastMixedRetailersOutletsbyChannel:Units2020-2025 Table77ForecastMixedRetailersOutletsbyChannel:%UnitGrowth2020-2025 DISCLAIMER GLOBALMACROECONOMICENVIRONMENT GLOBALINDUSTRYENVIRONMENT SOURCES Summary2ResearchSources Share: RecommendedReports CountryReport SleepAidsinFrance EvenbeforetheCOVID-19outbreak,therehadbeenstronggrowthinretailcurrentvaluesalesofsleepaids,andthepandemichasreinforcedthistrend.Worries… USD1,195 France SleepAids CountryReport BakedGoodsinAustralia AsbusinessesclosedduringthelockdownperiodinAustraliaandsupplychainswereimpacted,COVID-19hasbroughtaboutasignificantchangeinconsumer… USD1,195 Australia BakedGoods StrategyBriefing RetailinTransition:FutureE-CommerceOpportunitiesinAsiaPacificandAustralasia Thedigitalrevolutionhasbeenrewiringretailforyears.TheCOVID-19pandemicacceleratedthistransitionase-commercebecamethedefaultsettingformany… USD1,325 AsiaPacific Australasia Whybuythisreport? Gaincompetitiveintelligenceaboutmarketleaders Trackkeyindustrytrends,opportunitiesandthreats Informyourmarketing,brand,strategyandmarketdevelopment,salesandsupplyfunctions ThisreportoriginatesfromPassport,ourE-Commerce(Goods)researchandanalysisdatabase. 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