What happened to Vine app? Why did Vine die and what was ...

Vine was just a video-sharing app that allowed users to share six-second-long, looping videos on social media. It came with easy sharing ... TheDebate IndiaNews Russia-UkraineWar ArnabOnline WebStories WorldNews EntertainmentNews Education SportsNews TechnologyNews BusinessNews Lifestyle Opinions NationWantsToKnow Initiatives TheDebate IndiaNews Russia-UkraineWar ArnabOnline WebStories WorldNews EntertainmentNews Education SportsNews TechnologyNews BusinessNews Lifestyle Opinions NationWantsToKnow Initiatives EXPLORE HABITS Home TechnologyNews Apps WhathappenedtoVineapp?WhydidVinedieandwhatwasthecauseofitsfailure? BreakingNews LastUpdated:22ndFebruary,202012:15IST WhatHappenedToVineApp?WhyDidVineDieAndWhatWasTheCauseOfItsFailure? Vinewasapopularvideohostingplatformwhichalloweduserstopostvideos.ReadontofindoutwhathappenedtoVineappandthereasonforitsfailure. WrittenBy DanishAnsari Vinewasapopularvideohostingsocialplatformthatgaveuserssix-secondsofInternetfamebysharingshortvideosontheInternet.AfteritwasfoundedinJune2012,thecompanywassoonacquiredbythemicrobloggingplatformTwitterfor$30millionthesameyearinOctober,evenbeforeitsofficiallaunch. AlsoRead| HowToDownloadFreeFireOnJioPhone&WhatAreTheEffectiveWaysToReduceTheLags? WhatisVine? Vinewasjustavideo-sharingappthatalloweduserstosharesix-second-long,loopingvideosonsocialmedia.Itcamewitheasysharingcapabilitiestherebyallowingittogainpopularityinashortspanoftime.Itwastheapp’svideoloopingfeaturethatattractedmillionsofusersintowatchinghoursofcontentwhichfeaturedhilarious,sillyandevencreativecontent.Vineboastedofamassiveuserbaseandwasalsousedbycelebritiesasaplatformtopromotetheirbrandinacreativeway. WhathappenedtotheVineapp? TwitterdiscontinuedtheVinemobileappinOctober2016; however,thewebsiteandtheappwere still availableforusersforviewinganddownloadingcontentbutcontentcreatorswerenolongerallowedtopostnewvideos.ThesameyearinDecember,itwasannouncedthattheVinemobileappwouldbeoperationalasastandaloneservice,therebyallowingcreatorstocreateandsharetheircontent; however,itwasdirectlyconnectedtotheuser’sTwitterfeed,andnotonVine. Soonafter,Vinewasrenamedto‘VineCamera’.Thisnewapplicationenableduserstoagainrecordsix-secondvideosandshareitonlyontheirTwitterprofiles.However,theappfailedtoperformandwassubsequentlymetwithpoorreviewsfromtheusers. TwitterhadlaunchedanInternetarchiveofallthepreviousVinevideoswhichalloweduserstocontinuewatchingallolderVines; however,thewebsiteiscurrentlynotoperational. AlsoRead| IronManDreamInchesCloserToRealityAfterManTakesToTheSkiesInDubai WhydidVinedie? WhiletherearemanyexpertsclaimingthattheveryacquisitionofVinebyTwittersomehowtrampeditsgrowthpotential,itisalsoworthmentioningthatthecompanyhadamajorfocusonstayingtruetoitselfandnotadjustingtotheneedsoftheusers.Itwasitsfailuretomeettheever-growingmarketdemandswhichalsodebilitateditsabilitytocompetewithappsthatintroducedtheirownequivalentstoVine'sshort-formvideoapproach. InstagrammadeVineobsolete PlatformslikeInstagramintroducedtheirowntakeontheshortvideoangle,suchasInstagramVideo,whereitgavecreatorstheabilitytoshare15-secondvideostotheirhandles.InthewordsofaformerVineexecutive,"Instagramvideowasthebeginningoftheend"for Vine.ItisbelievedtobetrueasVinewasneverabletorecoversinceInstagramlaunchedthe‘Video’featurein2013. TheInstagramVideofeaturealloweduserstocreate15-secondvideos,whichwasamajordifferencecomparedtothesixsecondsthatwereofferedonVine.ThisledtomostoftheaverageusersandpopularVinestarsbidadieutoVineandswitchtoInstagram. AlsoRead| WhatHappenedTo'FindMyFriends'AppOnIOS13&HowCanYouStillUseIt? Vine’sunsustainablebusinessmodel MarketersmovingawayfromVinecanbeconsideredanotherenormouspartofthedecisionwhyTwitterdecidedtodiscontinuetheplatform.Vinewasnotabletofindasustainablebusinessmodelasitwasviewedbymanyadvertisersandpromotorsasaplatformthatdidnotsuitewellforpromotingtheirproducts. Also,Vinewasnotabletoofferasharedrevenuetoitscontentcreators,unlikeYouTube.Inadditiontothis,itwasalsoseeminglydifficultforcontentcreatorstobuildontheirpopularityontheplatformafteradeclineindownloadsandactiveusers. AlsoRead| Microsoftallinoneapp:Thepros,thecons,andeverythingelseyouneedtoknow Imagecredits:Vine.co Tags:whathappenedtovineapp,whydidvinedie,whatisvine FirstPublished: 22ndFebruary,202012:15 IST COMMENT SUBSCRIBETOUS WATCHUSLIVE LIVETV FOLLOWUS