YouTube TV Hits 5M Subscribers, Outpacing Hulu's Live TV Tier

YouTube TV Hits 5M Subscribers, Outpacing Hulu's Live TV Tier. The video platform last revealed it had 3 million paying subscriber in late ... × Skiptomaincontent By J.ClaraChan PlusIcon J.ClaraChan MoreStoriesbyJ.Clara Spotify,AppleandOtherStreamersSetRoyaltyRatesWithMusicPublishersThrough2027 SnaptoCut20PercentofStaff,SnapOriginalsScrappedinMajorRestructuring JamesVanDerBeekSuesSiriusXMforBreachofContractOver$700KPodcastDeal ViewAll July12,20229:00am SharethisarticleonFacebook SharethisarticleonTwitter SharethisarticleonEmail Showadditionalshareoptions SharethisarticleonPrint SharethisarticleonComment SharethisarticleonWhatsapp SharethisarticleonLinkedin SharethisarticleonReddit SharethisarticleonPinit SharethisarticleonTumblr PhotoIllustrationbyPavloGonchar/SOPAImages/LightRocketviaGettyImages SharethisarticleonFacebook SharethisarticleonTwitter SharethisarticleonEmail Showadditionalshareoptions SharethisarticleonPrint SharethisarticleonComment SharethisarticleonWhatsapp SharethisarticleonLinkedin SharethisarticleonReddit SharethisarticleonPinit SharethisarticleonTumblr YouTubeTVhassurpassed5millionpayingandfreetrialsubscribers,bringingtheliveTVservicetothetopofthelistcomparedtoothervirtualrivalslikeHulu+LiveTVandSlingTV. The5millionfigure,whichneatlycomesfiveyearsafterYouTubeTVfirstlaunchedinearly2017,isthefirstsubscribernumberupdatefortheservicesinceNovember2020,whenAlphabetCEOSundarPichaisaidduringanearningscallthatYouTubeTVhadmorethan3millionpayingsubscribers. Withthecaveatthatthe5millionfigureincludesthoseontrials,YouTubeTV’slatestfigurestoponlinerivalssuchasHulu’s4.1millionliveTVtiersubscribersandSlingTV’s2.25million,perthecompany’slatestearningsreports. RelatedStories Business Spotify,AppleandOtherStreamersSetRoyaltyRatesWithMusicPublishersThrough2027 Business ShowtimeAddedtoParamount+inRevampedBundleOffering Whilenotadirectcomparison,YouTubeTVisalsotakingaimatcableandsatellitepayTVproviders,whichstillclaimthebulkofsubscriberstoliveTVdomestically.CableserviceComcasthas17.6millionpayTVsubscribers,itsrivalCharterhas15.7millionsubs,whilesatelliteserviceDirecTVhas14.3millionsubsandrivalDishhas7.9million,perLeichtmanResearchestimatesfromQ1. YouTubeTVcosts$64.99amonthandoffersmorethan100channelsacrosstheU.S.,including14majorchannelsfromNBCUniversalthatwerealmostdroppedfromtheserviceafteramessy carriagedisputelastyear. AsforpopularcontentviewedviaYouTubeTV,ChristianOestlien,thevpproductmanagementforYouTubeTVandConnectedTV,saidinablogpostthatFriends,TheOffice,TwoandaHalfMen,TheBigBangTheoryandEverybodyLovesRaymondwerethemost-watchedseriesonYouTubeTVinthelastsixmonths,accordingtowatchtime. OestlienalsonotedthatthemostfrequentlyDVR’dseriesonYouTubeTVwereYellowstone,SaturdayNightLive,ThisisUs,60MinutesandGrey’sAnatomy, thoughtheblogpostdidnotsharespecificfiguresforeithercategory. “FiveyearsagowelaunchedYouTubeTVtorethinkhowwewatchliveTV,giveusersmorechoice,andunlockanewrevenuestreamforourpartners.Today,we’rethrilledthatYouTubeTVhasbecomeathrivingbusinessofmorethan5millionsubscribersandtrialers.Thismilestoneisatestamenttotheamazingworktheteamhasdonetobuildabestinclassexperience,”NealMohan,YouTube’schiefproductofficer,saidinastatement. 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