Driving digital innovation at the Tour de France | NTT

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Readmore Careers Contact en-US Selectalanguage English(UnitedStates) TourdeFrance  ChartingthedigitaltransformationoftheTourdeFrance 3:30 Home OurCompany Casestudies TourdeFrance Digitalraceoperationsandconnectedfans–innovativetransformationattheTourdeFrance  ForA.S.O.,theorganizersoftheTourdeFrance,creatingarevolutionaryfanexperienceandoptimizingraceoperationsiscriticaltothecontinuedsuccessofthisiconicevent.Forthelastsevenyears,we’veco-innovatedadata-drivensolutiontoprovideinsightstofansandbroadcastersandimproveoperationalefficiency.Thispartnershipleveragesthecombinedexpertiseofthetwoorganizations,pushingtheboundariesofwhat’spossibleinoneoftheworld’smostdemandingsportingenvironments.In2021we’recontinuingtopushtheboundariesofthesolutioncreatingtheworld’slargestconnectedstadiumoverthe3,400kmoftheTour,buildingadigitaltwinoftheraceandgivingtheraceorganizersreal-timevisibilityacrosstheevent,andempoweringdata-drivendecisionmaking.  Discovermoreabouttheseservices Downloadthecasestudy Advancinganinnovationagenda Theworldofsportisalwaysinnovating.JustastheteamsridingtheTourdeFrancearealwayslookingforwaystoimprovetheirperformanceA.S.O.areonajourneyofconstantinnovation.Theirdigitaltransformationjourneyisfocusedoncontinuallycreatingnewexperiencesfortheirfans,bothlong-timefollowersandthosewhomaybediscoveringtheTourforthefirsttime.Atthesametime,they’releveragingtheplatformscreatedtodrivefanengagementtotransformraceoperations,enablingtheirteams,wherevertheyare,tomakefasterdecisionsinformedbyreal-timedata. Todeliverthistheyneededtodigitallytransformtheraceandtoenablethis,forthelastsevenyearswe’veworkedtogethertopushtheboundariesofwhat’spossibleinthechallengingenvironmentthatmakesupthisiconicevent. Startingin2015withlivetrackingofridersandprovidingreal-timedataforbroadcasters,thesetofserviceshasgrowneachyear.Highlightsincludeenhanceddataanalytics,afullRaceCenterwebsite,theuseofartificialintelligenceandmachinelearningtoprovidegreaterinsightintotherace,theuseofaugmentedreality,andthecreationoffantasyleagueslinkedtotherace.Inaddition,weenabledthecreationofdata-drivenstorytelling,providingrichinsightsonsocialmediaandbroadcasts;continuallyevolvingthiscapabilitywithimprovedvisualizationsandnewstoriesforfanseachyear. In2020,thisincludedhostingthefirst-everVirtualTourdeFrance,whenthephysicaleventwasdelayedbecauseofCOVID-19,leveragingthecapabilitiesofagloballydistributedsupportteam. JustasA.S.O.havealwayslookedtoexplorethepossibilitiestechnologyoffersovertheprevious107editionsofthisiconicevent,2021isnodifferent.However,forthisyeartheylookedtobroadenthefocustoconnectallofthedifferentelementsoftheeventdigitally. Thiswillsupporttheraceoperations,butalsoenablethecreationofnewfanexperiencesattheraceinthefuture. Whichservices? ManagedServices,ConsultingServices,TechnologyInfrastructureServices,ManagedSecurityServices,ManagedNetworkServices,ManagedCollaborationServices,Infrastructureandcloudservices Whichtechnologies? DigitalTransformation/Innovation, Advanceddataanalytics, Dataplatform, Artificialintelligence/Machinelearning 'SupportingaraceascomplexastheTourdeFranceisarealchallenge.OurpartnershipwithNTThasallowedustocontinuallylookforwaystoinnovate,usingtechnologytoadvanceourobjectives.’ PascalQueirel ,ChiefTechnologyOfficer,A.S.O. Creatingtheworld’slargestconnectedstadium AstheirOfficialTechnologyPartner,weworkwithA.S.O.tocontinuallyexplorethepotentialthattechnologyofferstotheTourdeFrance.Thisformspartofthelong-terminnovationroadmapthatenablesthemtocontinuallypushtheboundariesofwhatispossible. Attheheartofthisisthereal-timeIoTandanalyticssolutionthatenablesthemtocreatearich,digitalexperienceforfans.Thisexperienceisdeliveredacrossbroadcasts,socialmedia,anddedicatedapplicationsreachingfansontheirplatformofchoice.Embracingaco-innovationapproach,we’vebeenabletohelpbroadcastersincorporatelivedataintotheirofferings,deliveringgreaterinsightsintotheraceforviewers.Digital-firstfanscanfollowtheactiononRaceCenter,socialmedia,andthroughanaugmentedrealityapp. Leveragingartificialintelligenceandmachinelearningwe’vecreatedthe#NTTPredictorthatenhancesourdata-drivenstorytellingapproachprovidingfanswithadditionalinsightsintothepossibleoutcomeoftherace.ThisisalsousedtoaugmenttheTour’sfantasyleague,providinganadditionalplatformforA.S.O.toengagewithfans. In2020wemovedourdataandanalyticssolutiontoanew,moreflexibleplatform,allowingtheteambehindittotakeadvantageofthelatestadvancesinplatformtechnology.Thisallowedustocreateahybridsolutionthatusesthemostappropriateinfrastructureandcloudplatformsforeachelementincludingphysical,virtual,containerized,andserverlesstechnologies.ThisstoodourpartnershipingoodsteadwhenweevolvedtheplatformtosupportthefirstVirtualTourdeFrancewhentheracewasdelayedbecauseofCOVID-19. TheimpactofCOVID-19meantthatsupportingtheTourneededaninnovativeapproachwiththeentireracesupportedviaateamdistributedacrossfivecontinents. In2021we’releveragingthisfoundationtoenableanewleveloffanengagementwhileenablingA.S.O.totakeadvantageofthelatestdevelopmentstooptimizeraceoperations. Overthreeweekswe’returningtheroadsofFranceintotheworld’slargestconnectedstadium,creatingarevolutionaryfanexperienceforthoseliningtherouteaswellasfansacrosstheworld.Theaugmentedrealityapplicationprovidesfanswithareal-timeviewoftheprogressoftheraceontheirmobiledeviceintegratinga3Dmapwithdatainsightsandtheabilitytotrackindividualridersinreal-time. AttheArrivalandDeparturevillages,theNTTMediaWallprovidesanintegratedbigscreenexperience.leveragingourdataanalyticssolutionfanscanfollowtheracelive,viewinglivefootageaccompaniedbydata-driveninsights,creatingacompellingliveexperience. Next-generationraceoperations Alongsidefan-focusedinnovationsfor2021,we’vecreatedadigitaltwinoftheTourdeFrancetoenableA.S.O.todigitallytransformraceoperations.Leveragingadigitalfabricofsensors,edgecomputingdevices,networkingtechnologies,andapplications,thedigitaltwinisanaccuratemodeloftheentire3,400kmoftheracerouteaswellasallotherareasassociatedwiththerace.Thisallowstheraceorganizerstoplantheiroperationsonanaccuratemodel,mappingspecificareasandkeylocations.Onracedaytheycantracktheraceandallracevehiclesinreal-time.Thisenablesthemtodirectraceoperationswithaccesstoreal-timedata,providingthemwithfullvisibilityoftheentirerace. AstheTourpassesthroughsomeofthemostremoteandruggedterraininFrance,achallengethattheyfacedwasprovidingraceofficialsaccompanyingtheracewithaccesstoreal-timedataandbroadcastfootage.Leveragingedgecomputingwe’reabletoprovidecriticalinformationandvisualstotheracevehicles,enablingthemtohavefullvisibilityoftheraceeveninareaswheretraditionalnetworkscan’tprovidecoverage. ThisisallenabledbyourManagedServices,ensuringthatallaspectsoftheraceareseamlesslydelivered,withourManagedSecurityServicesprotectingtheentiresolution,withadvancedthreatdetectionandmanagementofthecybersecurityinfrastructure. Aglobalsupportteam In2020wesupportedtheentireTourdeFrancevirtuallywithateamdistributedacrossfivecontinents.In2021we’redoingthisagain,ensuringthattheinfrastructuredeliveringtheTourdeFrancesolutionisreadytodelivercriticaldatatotheworld.Throughoursuiteofcollaborationsolutions,we’reabletoconnectourteamswithA.S.O.personnelwherevertheyare,deliveringanexceptionalclientexperience. Sevenyearsofinnovation SincebecomingtheOfficialTechnologyPartnerofA.S.O.in2015,we’vecontinuedtoworktogethertocontinuallydriveinnovationattheTourdeFrance.ThishasenabledustoleverageastrongtechnologyfoundationtodeliverricherexperiencesforA.S.O.’saudiencesanddigitizetheireventoperations. Expandingdigitalfrontiers BycreatingaconnectedstadiumexperienceacrossthelengthoftheTourdeFrance,A.S.O.willbeabletodeliveranexceptionalfanexperience,anywhere,anytime.ThisbuildsonthefoundationofpreviousinnovationssuchastheRaceCenterwebsite,interactivefanexperiencesincludingtheTourdeFrancefanclub,thefantasyleague,and3Dracetracker,andthe@letourdatasocialmediachannel. In2020,33millionpeopleaccessedRaceCenter,@letourdatasaw9millionimpressionsoverthethreeweeksoftheTour,andinitsfirstyear,theofficialTourdeFrancefantasygamesawalmost200,000peopletakepart. Withmultiplewaystoaccessdata-drivenstorytelling,allgenerationsoffanscanenjoytheracewithgreaterinsightthaneverbefore. Buildingacultureofconstantimprovement Thestrongco-innovationrelationshipbetweenA.S.O.andNTTstrivestowardscontinualinnovation.Notonlyisthereaconstantlyevolvingtechnologyroadmap,butthecombinedexpertiseofthetwoorganizationsensuresthatnojourneyisevercomplete. Theinitiativetobuildtheworld’slargestconnectstadiumenablesA.S.O.toachievetheiraimofdeliveringaricher,digitalexperiencetothemillionsoffanswholinetheroadsofFranceeveryyear.Atthesametime,they’restartingontheirjourneyofdigitizingtheoperationsoftherace,providingtheirteamswiththereal-timedatatheyneedtomakefaster,moreinformeddecisions. Drivingefficiencythroughaplatform-basedstrategy ThecontinuedevolutionoftheTourdeFrancesolutionisunderpinnedbyNTT’smanagedservices.UsingNTT’sscalableplatformsandserviceshashelpedustodriveefficienciesinoperationaldeliverywhileenablingongoinginnovation.Inthesevenyears,we’vesupportedtheTourwe’veseenthescopeofthesolutionincrease5X,whilethecostofdeliveringthishashalved. 'Technologyplaysavitalpartinhelpingusinnovateatthespeedfansexpectfromtheirmobileandcloud-basedapplications,allthewhileprovidingeventinsights,richanalytics,andintelligentdigitalsolutions.'  YannLeMoenner ,CEO,AmaurySportOrganisation Connectwithus