YouTube will stream 15 MLB games, further fracturing live sports

... making it the latest digital video service to enter the scramble for live sports streaming rights. More on this: YouTube often goes ... YouTubewillstream15MLBgames,furtherfracturinglivesportsArticlebyDanielKonstantinovic  |  Apr18,2022DownloadwithPROLearnaboutPRO   |   LoginDownloadYouTubewillstream15MLBgames,furtherfracturinglivesportsShareTopicsSportsDigitalVideoVideo-on-Demand(VOD)UnitedStatesThenews:YouTubehasrenewedadealwiththeMLBtostream15regular-seasongamesbeginninginMay,makingitthelatestdigitalvideoservicetoenterthescrambleforlivesportsstreamingrights.Moreonthis:YouTubeoftengoesunmentionedinthewhirlwindofexclusivitydealsandM&Athat’sdominatedthestreamingindustrylately,butit’sstilloneofthemost-watchedvideoservicesoutthere.Asthemarkettightens,streamingserviceshaveracedtoexpandcontentofferings,launchnewchannels,anddoeverythingtheycantodrawsubscribers.Disneyhasstartedbringingshowslike“DancingWiththeStars”exclusivelytoDisney+,Netflixandothershavedoubleddownonforeign-languagecontentincludinganimation,andtheWarnerBros.Discoverymergerwillsoonbringsomeoffilm’sbiggestfranchisestoHBOMax.Butwhilethestreamingwarbetweenthesemostlysubscription-basedservicescommandsattention,YouTubeisstilloneoftheirbiggestcompetitors.TeensspendasmuchoftheirtimewithdigitalvideowatchingYouTube(30%)asNetflix(30%),perarecentPiperSandlersurvey.WeexpectUSYouTubeviewerstoreach230.6millionthisyearand245.6millionby2026—thoughsubscriberstoitsYouTubePremiumservicelagfarbehindNetflixandothermajorstreamingservicesatjust35.7million.Troubleforconsumers:Theracetoclaimexclusivesportsstreamingrightshasledsomesportsleaguestobecomeincreasinglyfracturedacrossservices,whichcouldleadtoconsumerdiscontentdowntheline.ItmakessensefortheMLB,whichisdealingwithdecliningviewership,toshoparoundstreamingrightstoseveralplatformsinthehopesofseeingwhichdrivesthemostnewviewers.Butifyou’readie-hardMLBfan,thatmeansyounowhavetohaveanAppleTVPlus,AmazonPrimeVideo,andPeacocksubscriptioninadditiontootherbroadcastingservicestowatcheverygameintheseason.YouTubeisofferingits15gamesforfree,butthere’snoguaranteeitwon’teventuallypaywallaccess.Thatcanbeafrustratingexperienceforconsumerswhoalreadyfeelthatthestreamingmarketistoocongested.OverhalfofUSconsumershavesaidtheywantastreamingbundle,andassportsleaguesandmorecontentcontinuestofragmentacrossservices,thatsentimentmayonlygrow.Lookingforward:YouTubecan’tbeignoredasastreamingcompetitor.It’snotonlyoneofthemost-usedsocialmediaanddigitalvideoplatforms,butisalsofreefromtheproductionandM&Acostsofitscompetitorsthankstoitsuser-generatedcontentandtherecentshutdownofitsOriginalsprogram.DownloadshareviaemailRelatedCharts&AnalysisAudioTheWeeklyListen:PrimeDay2022,whatAmericanswatchonTV,andsocialmediashoppingArticleAppleTV+leansintoquality,PrimeVideotriestoreset,andDisney+staysthecourseReportSocialMediaUpdateQ22022AudioTheWeeklyListen:WhatNetflixandDisney+willmakefromads,Facebook'salgorithmchange,and...ReportSpotlight:What’s‘UpNext’forYouTubeArticleHowtheleadingad-supportedstreamerscompareReportQ22022DigitalVideoTrendsArticleNewlymergedWarnerBros.Discoveryiscutting1,000adsalesjobsReportUSSocialMediaUsage2022ReportUSTimeSpentwithMedia2022AudioTheDaily:HownervousshouldNetflixbe,YouTubeonCTVs,andhowtonotseethesameadrepeatedArticleAmazonends$7.7BquesttopurchasecricketrightsArticleNetflix’srumoredRokuacquisitionisinterestingbutunlikelyArticleAnalystTake:DigitalvideousagegainsgroundinFranceandGermanyAudioTheDaily:TheotherstreaminggiantsarehuntingNetflix,upfrontstakeaways,andwastinglinearTV...DailyNewsArticleGenZsocialusagerisingastheirparentsstarttologoffArticleCreatorswillbethecenterpieceofYouTube’sgrowtheffortsArticleHere’swhencord-freeviewerswilloutnumberpayTV’sArticleIsbrick-and-mortaroutpacingdigitalinconsumerspending?ArticleMetaandGoogle’sholdondigitaladvertisingloosensasTikTokandothersgainshare 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