Understand your video reach - Android - YouTube Help

Understand types of traffic sources ; Browse features, Traffic from the Home, subscriptions, Watch Later, Trending/Explore and other browsing features. ; Channel ... SkiptomaincontentUnderstandyourvideoreachYoucanusetheReachtabatthevideolevelinYouTubeAnalyticstolearnhowyouraudiencefindsyourcontent.Thekeymetricscardshowsyourimpressions,impressionsclick-through-rate,views,anduniqueviewers.Note:Somereportsmaynotbeavailableonmobiledevices. Viewyourreachreports YouTubeAndroidapp OpentheYouTubeapp. TapyourprofilepictureYourchannel. Fromthemiddlemenu,tapAnalyticstoviewabriefsummaryofyourchannelperformance. YouTubeStudioappforAndroid OpentheYouTubeStudioapp. Fromthebottommenu,tapContent. Selectthevideoyou’dliketoseedatafor. IntheAnalyticssection,tapVIEWMORE. Fromthetopmenu,tapReach. Trafficsourcetypes ThetrafficsourcetypesreportshowsyouhowyourviewersfoundyourcontentwithinYouTubeandexternalsources. External Theexternalreportshowsyouthespecificexternalwebsitesandappswhereviewersfoundyourcontent. Suggestedvideos Thesuggestedvideosreportshowsyouwhichvideosviewerswatchedfromsuggestions. Impressionsandhowtheyledtowatchtime Theimpressionsandhowtheyledtowatchtimereportgivesyouavisualofhowyourthumbnail’simpressionsledtoviewsandwatchtime.LearnmoretipsforusingimpressionsandCTRdata. Playlists Theplaylistsreportshowsyouwhichplaylistsleadtotrafficonyourcontent. YouTubesearch TheYouTubesearchreportshowsyouwhattermsviewerssearchedwhentheyfoundyourcontent. Understandtypesoftrafficsources TraffictoyourvideoscancomefromeitherwithinYouTube,orfromexternalsources.You’llseebothonthe“Trafficsourcetypes”card. TrafficfromwithinYouTube Browsefeatures TrafficfromtheHome,subscriptions,WatchLater,Trending/Exploreandotherbrowsingfeatures. Channelpages TrafficfromyourYouTubechannelorotherYouTubechannels. Campaigncards Trafficfromcontentownercampaigncards. Endscreens Trafficfromcreatorendscreens. Shorts TrafficfromtheShortsverticalviewingexperience. Notifications Trafficfromnotificationsandemailssenttoyoursubscribers.   Notificationstobelledsubscribers Trafficfromnotificationssenttoyoursubscriberswhoturnedon"Allnotifications"foryourchannelandturnedonYouTubenotificationsontheirdevice.   Otherappnotifications Trafficfrompersonalizednotifications,emailnotifications,Inboxanddigests. OtherYouTubefeatures TrafficfromwithinYouTubethatdoesn'tfallinanyothercategory. Playlists Trafficfromanyplaylistthatincludedoneofyourvideos.Theseplaylists canbeyourownplaylistoranothercreator'splaylist.Thistrafficalsoincludesusers'"Likedvideos"and"Favoritevideos"playlists. Youcanseespecificplayliststhatdrovetraffictoyourvideosonthe“Trafficsource:Playlists”cardoftheReachtab. Soundpages TrafficfromthesharedaudioresultspagefoundintheShortsverticalviewingexperience. Suggestedvideos Trafficfromsuggestionsthatappearnexttoorafterothervideos,andfromlinksinvideodescriptions.Youcanseespecificvideosonthe“Trafficsource:Suggestedvideos”cardoftheReachtab. Videocards Trafficcomingfromacardinanothervideo. YouTubeadvertising IfyourvideoisusedasanadonYouTube,you’llsee“YouTubeadvertising”asatrafficsource. Viewsfromskippableadslongerthan10secondsare countedifthey're watchedfor 30secondsoruntilthey're finished.Non-skippableadsneverqualifyasviewsinYouTubeAnalytics. YouTubesearch TrafficfromYouTubesearchresults.Youcanseespecificsearchtermsonthe“Trafficsource:YouTubeSearch”cardoftheReachtab. Productpages TrafficfromYouTubeproductpages. Trafficfromexternalsources Externalsources TrafficfromwebsitesandappsthathaveyourYouTubevideoembeddedorlinkedto.Youcanseespecificexternalsitesandsourcesonthe“Trafficsource:External”cardoftheReachtab. Directorunknownsources TrafficfromdirectURLentry,bookmarks,signedoutviewers,andunidentifiedapps. Metricstoknow Impressions HowmanytimesyourthumbnailswereshowntoviewersonYouTubethroughregisteredimpressions. Impressionsclick-through-rate Howoftenviewerswatchedavideoafterseeingathumbnail. Views Thenumberoflegitimateviewsforyourchannelsorvideos. Uniqueviewers Estimatednumberofviewers thatwatchedyourcontentwithintheselecteddaterange. Averageviewduration Estimatedaverageminuteswatchedperviewfortheselectedvideoanddaterange. Averagepercentageviewed Averagepercentageofavideoyouraudiencewatchesperview. Watchtime(hours) Theamountoftimeviewershavewatchedyourvideo. Wasthishelpful?Howcanweimproveit?YesNoSubmitAndroidComputeriPhone&iPadMoretrueAnalyzeperformancewithanalyticsUnderstandyourvideoreachCheckyourimpressionsandclick-throughrateImpressions&click-through-rateFAQsLearnwhereviewersclickedSubscribeSearchClearsearchClosesearchGoogleappsMainmenuSearchHelpCentertrue59falsefalse