UTM Builder by LiveChat

UTM Builder creates urls that let you see Facebook and Google Ads campaigns performance data in Google Analytics. You can also analyze traffic coming from ... Seeourotherproducts: ChatBot-AutomatecustomerservicewithAI HelpDesk-Supportcustomerswithtickets KnowledgeBase-Guideandeducatecustomers Menu Close Product ProductTourFeeltheLiveChatexperience FeaturesEverythingyouneed ChannelsBewhereyourcustomersare IntegrationsConnectwith200+tools Solutions CustomerSupport Sales&Marketing Enterprise GetLiveChatApp Pricing Marketplace HelpCenter Customers OurCustomersJoin36,000+companies CaseStudiesHowothersgrowwithLiveChat ReviewsWhattheysayaboutus Industries Ecommerce Software&IT Education Finance App Resources HelpCenter SuccessbyLiveChatMorethanabusinessblog! Community ProductUpdates ExpertsMarketplace API&Developers PartnerProgram SystemStatus Learn SuccessbyLiveChatMorethanabusinessblog! CustomerServiceReportDiscoverthelatestdata LocalBenchmarkCompareyourresults WebinarsLiveChatworkshops PrivacyPolicyGeneratorBecomeGDPRcompliant Signupfree Alreadyacustomer?Login Login Signupfree Signupfree Gotoapp Upgrade UTMBuilder BuildURLsforyourmarketingcampaigns ThankstolinkswithUTMtagsyouareabletoseedataaboutFacebookandGoogleAdscampaignsperformanceinGoogleAnalytics.YoucanalsoanalyzetrafficcomingfromreferralandSEObacklinks. YourURL* utm_source* utm_medium utm_campaign utm_content utm_term Swapspacestodash Converttolowercase Yourtaggedlink Copytoclipboard WhatisUTMtrackingcode? UTMparametersareattachedattheendofalinkthatpointstoyourwebsite,tohelpyoueasilytrackperformanceofanyadoraffiliatecampaign.Therearefiveoftheseparameters,eachcoveringdifferentdatasegment. utm_source—thesourceofyourtraffic,e.g.google,email,facebook,bing utm_medium—themediumthathasbeenusedforyoursource.E.g.iftheutm_sourceisemail,utm_mediumcouldbe“newsletter”.ForPay-Per-Click(PPC)campaignsonGoogleorFacebookwewoulduseutm_medium=CPC,etc. utm_campaign—anameofyourcampaign,e.g.50percentoff,01-facebook-ads-usa,monthly-newsletter-2019-05,you-decide-campaign-name utm_content—contentvariantyouareshowingwithyourlink.Foragivencampaign,youmaywanttoservedifferenttypesofcontent.Utm_contentidentifieswhichtypehasbeenservedtotheuser,soyoucananalyzeitsperformancelateron.Someexamples:“spring-clothes-2018-variant-a”and“spring-clothes-2018-variant-b”. utm_term—bestpracticeistousekeywords,ifnecessary Requiredparameter:utm_source.Bestpractice:utm_source,utm_medium,utm_campaign. HowdoIcreateanUTMcode? Therearetwoways.TheeasieroneistouseourUTMbuilder,whichwillgenerateaready-to-useURLbasedonyourpreferences.ThesecondwayistocreatethetrackingURLmanually,byaddingeachUTMparameterattheendofyourlink,attachedwith“?”symbolafterthemainpartofyourURL,followedby“&”symbolbetweenallparameters. AproperlytaggedURLwouldthenlooklikethis: https://www.livechat.com/?utm_source=google&utm_medium=cpc&utm_campaign=01-july-campaign&utm_term=page-visitors-targeting&utm_content=variant-a-yellow-ad HowcanIuseUTMtotrackFacebookAdscampaigns? Ifyouarerunningpaidadcampaigns,thebestpracticeistouseutm_sourceasfacebook,utm_mediumasCPC.Forutm_termwerecommenddescribingthenameofanAdgrouptargetingwithafewdescriptivewords,e.g..“20-35-interested-in-cars”.utm_contentcouldbeyouradvariant.Ifyouarerunninga/btestswithyourads,youmightwanttoseewhichversionperformedbetter.Thebestoptionistogeneratetwolinkswithdifferentutm_contentforeachadinthesameadgrouporcampaign. CanItrackGoogleAdscampaigns? Youcan,butyoudon’thavetouseUTMstoseeGoogleAdsperformanceinyourGoogleAnalyticstrackingproperty.Youcanlinkbothaccountstosenddatawithagclidparameterofthead.Thiswillallowyoutomakeaninternallinkbetweenclickandsessionautomaticallyandimporteverythingbothwayswithoutanyadditionalsetup.Itiseasier,moreconvenientandaccuratethanusingUTMforGoogleAdstracking. AreUTMcodescase-sensitive? Yes,theyarecasesensitive-bestpracticeistousesmallcaseandbeconsistentwithyournamingscheme.Youcanuseourtooltoswitchbetweenlowercaseanduppercaseonthefly.Inaddition,wealsoimplementedanoptiontoremovespacesandswapthemwithadash. Discoverourotherproducts ChatBotAutomatecustomerservicewith AI HelpDeskSupportcustomerswith tickets KnowledgeBaseGuideandeducatecustomers