UTM Builder - Generate UTM codes instantly with Free URL ...

A UTM builder or URL builder tool allows you to easily add UTM parameters to the end of URLs that send traffic to your website so you can accurately track ... Skiptocontent WebsiteURL* CampaignSource CampaignMedium CampaignName CampaignTerm CampaignContent YourGeneratedURL: Link UTMtrackingcodecopiedtoclipboard UsingUTMstogetreliablereportinginGoogleAnalyticsorsimilartoolsrequiresthatyouhaveasolidplanbeforegettingstartedwithaUTMbuilder. ThisguidewalksyouthrougheverythingyouneedtoknowtostartcreatingeffectiveUTMtrackingcodes. (Youcanclickonalinktojumptoanysection) GettingstartedwithaUTMbuilder UTMParametersvs.UTMCodesvs.UTMTags HowtogenerateyourUTMcodes AlternativeUTMcodegenerator(ProsandCons) UTMBuilderSpreadsheet SimpleURLBuilder UTMTaggingSoftware RecommendedUTMBuildingResource GettingstartedwithaUTMbuilder AUTMbuilderorURLbuildertoolallowsyoutoeasilyaddUTMparameterstotheendofURLsthatsendtraffictoyourwebsitesoyoucanaccuratelytrackcampaignsinGoogleAnalytics. IfyouareunfamiliarwithUTMtagging,UTM(UrchinTrackingModule)codeshelpyoutrackthesourcesandchannelsthroughwhichpeoplearecomingtoyourwebsiteinGoogleAnalyticsandotheranalyticstoolslikeMixpanel,Kissmetrics,andAmplitude. Inpractice,aUTMtrackinglinklookslikethis. https://www.your-website.com/?utm_source=facebook&utm_medium=social&utm_campaign=december-2021/ It’salmostimpossibletomanuallygeneratehundredsoftheselongtextstringswithoutmakingmistakes. WhenusingUTMs,mistakesareverycostly.AsimpletypoorcapitalizationerrorinanyUTMparameterwillruintheaccuracyofthedatatrackedingoogleanalytics. AgoodUTMlinkbuildermakesiteasytocreate,organize,andmaintainconsistenttaxonomyofyourtrackingURLstocapturethedatayouneedtoaccuratelyattributeyourmarketingcampaignresults.   UTMParametersvs.UTMCodesvs.UTMTags Youmayhavenoticedthattheterms;UTMParameter,UTMCode,andUTMTagareusedinterchangeably.Itcansometimesgetconfusing,buttheymeanthesamething. BeforeusingtheUTMgeneratorabove,youmustfirstunderstandalltheparametersinvolvedandhoweachonefunctions. FivedifferentUTMparametersmakeupaUTMlink.Threearemandatory,whiletheothertwoareoptionalfieldsyoumayusetoaddfurthercontexttothetracking​​link. ThethreerequiredUTMparametersare; Parameter Description UseCases Example Source (utm_source) Itshowsthewebsiteorplatformthatthevisitcamefrom. Usegoogle,facebook,emailplatformnamesuchassendgridorautopilot. utm_source=autopilot Medium (utm_medium) Itshowsthetypeofmarketingchannelyourvisitorscamefrom. UsethepredefinedvaluesbyGooglesuchascpc,email,affiliate,socialorsimilar utm_medium=social-cpc Campaign (utm_campaign) Itshowstheuniquenameofthecampaignthatthelinkisapartof. Useproductdescriptions.ItisalsobestforapplyingadvancedUTMnamingconventions. utm_campaign=product-launch ThentwooptionalUTMparameters; Parameter Description UseCases Example Term (utm_term) ThistagcomesfromGoogleAds.Itshowsthekeywordthattriggeredtheadcontainingthelink. Totrackvarietiesincopy.Also,usedtoindicateFacebookadheadlineoremailsubjectline. utm_term=best-hiking-shoes Content (utm_content) Todifferentiatebetweenadsorpostsonthesameplatform.UsefulforA/Btestingimagesoradcopy. Toindicatelinkplacement—headlinevs.bodyvs.imagevs.footer.OrforadvancedusesofUTMs utm_content=ad-version-2b   HowtogenerateyourUTMcodeswiththeUTMlinkbuilder TogetcleangoogleanalyticsdatafromUTMs,somebestpracticesyoushouldknowbeforecreatingyourUTMcodesare; UseUTMtaggingonexternalcontentonly.UsingUTMtagsoninternallinksonyourwebsiteleadstoinaccuratereportingbecauseGoogleanalyticswillinterprettheclicksasnewsessions. EstablishaconsistentUTMnamingconventionacrossallyourmarketingchannels.Minortyposorcapitalizationinconsistencies(Socialvs.social)canmessupyourcleananalyticsreporting. Don’tusepunctuationorspecialcharactersinyourparameters. Alwaysusedashesinsteadofwhitespacesinyourparameters. Withthatoutoftheway,followthesesimplestepstousetheUTMbuildertogenerateyourUTMcodes. Inputyourwebsite,blogpost,orlandingpageURL. Filloutthecorrectvaluesyourorganizationhasestablishedforsource,medium,campaign,term,andcontent. Checkthateverythinglooksgoodandadherestobestpractices. Click“BuildURL”togenerateyourUTMcode. CopythegeneratedURLanduseitinyourmarketingcampaigns. Takealookattheimagebelowforreference. AlternativeUTMcodegenerator Ifyou’dinsteadnotuseourfreeUTMbuilder,thereareotherwaystogenerateyourUTMcodes.Let’sexploretheprosandconsofeachone. UTMBuilderSpreadsheet TheseareeitherExcelspreadsheetsorGooglesheetsthatuseapre-configuredformulatogenerateUTMcodesautomaticallywhenyouaddthedestinationURLandparameters.Somepopularspreadsheetbuildersare; UTMBuilderSpreadsheetTemplatefromMcGaw.io CampaignTaggingSpreadsheetfromCardinalPath UTMTaggingTemplatebyLinktoSheet Pros Thereareloadsoffreetemplates,andyouownthem. Youcancustomizeitandcontrolwhattokeep,addordelete. Itservesasasystemtostoreandorganizeyourtrackinglinks. Cons It’sdifficulttobulkUTMcodegeneration. Youhavetointegratewitha3rdpartytoollikeBitlytoshortenlinks. Itquicklybecomesoverwhelmingwhenmanagingalargenumberoflinks. Spreadsheetsareverypronetohumanerror. It’shardtoenforceUTMtaxonomyandrulesacrossyourteams. SimpleURLbuilder AperfectexampleofasimpleURLbuilderisourfreeURLbuilderaboveortheGoogleCampaignURLBuilder.YoufilloutyourdestinationURLandparameters,thengenerateyourlinkautomaticallyoneatatime. Pros It’sfreeandonline. It’seasytouse. Savestimeonsmallercampaigns Cons YoucannotbulkcreateUTMcodes. Youhavetocopyyourlinktoa3rdpartytoollikeBitlytoshortenlinks. SettingupcustomUTMparametersisdifficult. YouhavetofindanothersystemtomanageandorganizeyourUTMtags. YoucannotenforceUTMtaxonomyandrulesacrossyourteams. UTMTaggingSoftware TheseareSaaSplatformsthatautomatealltheworktogenerate,shorten,store,shareandmanageUTMtags.Sometoolshavemoreadvancedfeatures,likeourall-in-oneUTMManagementTool—whichallowsyoutocentralizetagmanagementwithacombinationofawebappandbrowserextension.Othersareofferedasbrowserapps(extensions)oraswebappsonly. Pros Itsavesalotoftimeandeliminateshumanerrors. Betteruserexperiencebecauseofawell-planneduserinterface. YoucanbulkURLgenerationandshortening. ItallowsyoutoenforceUTMtaxonomyandrulesacrossyourteamsconsistently. Itservesasacentralplacetostoreandorganizetrackinglinks. Cons Itrequiresamonthlysubscriptionorannualcontracttouse. You’llneedalittletrainingtounderstandhowtouseiteffectively.   RecommendedUTMBuildingResources UTMtagsarejustasgoodashowoftenyouusetheminyourmarketingcampaigns.Themoreconsistentyourorganizationusesthem,thebetteryouranalyticsreportinginthelongterm. Youshouldreadthesearticlesforin-depthtipsonhowtostartusingUTMslikeapro; UTMParameters:ACompleteGuideforTrafficAttribution HowtoTrackYourCampaignLinksinGoogleAnalytics TheGuidetoAdvancedUTMNamingConventions—Definition,UseCases,Benefits,Workflow Guide&ToolforRemovingUTMsandAccurateAttribution HowtouseUTMstotracktheeffectivenessofyouremails FAQs HowdoIfindUTMcampaigntrackingdatainGoogleAnalytics?WheneveryouuseUTMcodes,Googleautomaticallytracksyourcampaigndata.ToseeallyourUTMcampaigntrackingdatainGoogleAnalytics,clickon Acquisition->Campaigns->AllCampaigns.Youcanclickthenoneachcampaigntoviewthesourceandmedium.CanItrackinternalwebsitelinkswithUTMs?It’sbestpracticetouseUTMtaggingonlinksinexternalcontentonly.UsingUTMtagsoninternallinksonyourwebsiteleadstoinaccuratereportingbecauseGoogleanalyticswillinterprettheclicksasnewsessions. Areyousureyouwanttocancel? AmessagefromourCEO I’msorrytoseeyougo,andI’minterestedinlearningmoreaboutwhyyoudecidedtocancelyoursubscription.It’shardtoimproveourproductwithoutfeedback,sothanksinadvanceforprovidingyours. DanMcGaw CEOandFounderutm.io Nevermind,takemebacktomyaccount. Pleaseshareyourreasonforleaving.* Weneedamorecustomizabletool Toocomplicatedforourneeds Failedtoonboardorlearnthetool Notenoughvaluetojustifythecost Customerservicewasnotsatisfactory Mycompanyisshuttingdownorgettingacquired WhichUTMbuilderwillyouusenow?*Howlikelyareyoutoreturn?* Nochance I'mnotsure Absolutelywill Whatcouldwedotoimprove?*Anythingelseyou’dliketoshareaboutyourexperiencewithUTM.io?Pleaseverify* Iunderstandthatbycancelingmysubscription,Iwilllosealltheadvantagesofapaidaccount,includingcustomdomainsandUTM.ioshortenersupport,andthatalllinksundertheUTM.ioandcustom-brandeddomainshortenerwillnolongerwork. Δ