29 Successful Real-World Gamification Examples (2022 ...

Successful Gamification Examples · 1. AccorHotels · 2. Alleyoop · 3. BBVA Game · 4. Beat the GMAT · 5. Duolingo · 6. eBay · 7. Gamisfaction · 8. Headspace. WhyXperiencify?EnterprisePricingAboutUsContactBlogGetStartedFREELoginXperiencify™LoginSarahLentz🕹GamificationIndexAffiliateMarketingB2BMarketingContentMarketingCourseCreation✍️DigitalMarketing💻eCommerce🛒eLearning💡EmailMarketing📫Experiencification👀🕹GamificationInfluencerMarketingLearningMgtSystem☝️MarketingAutomation⚙️Microlearning🧠MobileMarketingOnlineBusinessTechnologyOnlineCoursePlatformsProductDesignSEOSocialMediaVideoMarketingSearchExploreMoreAboutXperiencifyTrytheCourseNameGenerator!GetStartedNow29SuccessfulReal-WorldGamificationExamples(2022Update)Whatcanthebestselectionofgamificationexamplesdotohelpyoulevelupyourmarketingandgetyourcustomershookedonyourbrand?Competitionisstiffoutthere.Everyoneseemstobedoingthesamethings.Andthosesamethingsaren’tworkingaswellastheyusedto.That’swheregamificationcomesin.Makesomethingfun,andmorepeoplewillwanttodoit—evenifthefunistheironlyreason.Thefollowingreal-worldgamificationexampleswillshowyouhowaddinggamificationelementstoordinarymarketingcanskyrocketengagement.Let’sdivein.WhatisGamification?Gamificationiswhatitsoundslike—takingsomethingthatistypicallynotagameandaddinggameelementsandmechanicstomakeitmoreengaging.Thegoalhereistogetmorepeopletoparticipate,interactwiththebrand,andtakeactionsthatachievespecificmarketingobjectives.SuccessfulGamificationExamplesSomeoftheexampleslistedherehavefulfilledtheirpurposeandpavedthewayfornewadvances.Othersarestillaround,developingastheygo.You’reabouttolearnwhatthemostinnovativebrandshavedonetobuildbrandloyaltyfasterthanever.1.AccorHotelsAccorHotelsusesgamificationforitsAccorLiveLimitless(ALL)loyaltyprogram,awardingbadgesandpointstheirmemberscanredeemfordiscountsonfuturehotelstays.Theprogramencouragesuserstoregistercheck-insusingthemobileappavailableontheprogram’sFacebookpage—givingthemsixmonthsfromthedateofarrivaltorecordtheirstayandearnbadges.2.AlleyoopMadeforteachersandstudents,Alleyoopusedgamedynamicstoturndrymathlessonsintoaddictivemathematicalchallenges.Alleyoopservedasoneofthebestgamificationexamplesineducation—usingvideosandthousandsofexercisestohelplearnersovercometheirfearofmathandmakemeasurableprogresswithanindividualizedlearningplan.3.BBVAGameHeadquarteredinSpainwithaglobalpresence,BBVAusesgamificationtopromotetheuseofonlinebanking.Usersperformactionsonthebank’swebsitetoearnpointsandprizes.Thegoalistofamiliarizecustomerswithonlinebankingandlightenfoottrafficinphysicalbranches.Sofar,thisvirtualbankinggamehasattractedmorethan100,000playersworldwide.4.BeattheGMATOneMBAstudent’sinspirationledtoBeattheGMAT—asocialnetworkthatusesgamificationtomotivateMBAstudentstoachievetheiracademicandprofessionalgoals.Usersearnpointsandbadgesforthetaskstheycomplete.Thenetwork’sforumalsomakesiteasyformemberstoconnectwithotherstudentsandlearnwhattheyneedto“beattheGMAT.”5.DuolingoOneofthebestandmostpopulargamificationappexamplesisDuolingo—alanguageeLearningtoolthatusesgamificationtoincreaseuserengagement.Usersbuildastreakandearnachievementbadgesandcrownsastheyprogressthroughlevelsandreachhigherleaguesonthescoreboard.Competitionandmaintaininganimpressivestreakaretwokeymotivators.6.eBayWhyjustbuywhenyoucanbidonsomethingandpossiblywinitatalowerprice?eBayusesgamificationtogetbuyersemotionallyinvestedin“winning”theitemstheywant.Buyersandsellersbothearnrewardsandrecognitionforpromptpayment,fastshipping,andearningpositivefeedbackscores.It’sallaboutrisk,engagement,andrewards.7.GamisfactionOneofthemostnotablesocialmediagamificationexamplesisGamisfaction,which,usedgameelementstoattractTwitterusersandencourageinteraction.ThisservicegainedafollowingbyrewardingparticipantswithpointsbasedontheintensityoftheirTwitteractivityandinteraction.ThegoalwastobuildanactivevirtualcommunityandhelpmembersmakethemostofTwitter.8.HeadspaceHeadspaceisanotherpopularappthatusesgamificationtoboostengagement,usingthepowerofgameelementstohelpusersbuildameditationhabit.Userscompletetheirfirstmeditationwithinthreeminutesofopeningtheapp(accomplishment),andthesocialaspecthelpsthemfeelsupportedandencouragedtocontinue.Keepingastreakgoingisanotherpotentmotivator.9.JillianMichaelsFitnessProgramJillianMichaelsFitnessAppisagreatexampleofusinggamificationtohelpusersreachtheirfitnessgoals.Theappawardsbadgesofachievementtorewardusersandtovisuallyrepresenttheirprogress.Seeinghowfarthey’vecomewiththeircustomizedplan,sharingtheirprogresswithothers,andrespondingtonewchallengeskeepsusersmotivatedtocontinue.10.KarlLagerfeldKarlLagerfeldcollaboratedwithSMACKtocreateadigitalandin-storecampaigntosupportthefashionbrand’slaunchoftheirnew“Pixel”collection.SMACKusedgameelementscombinedwithanodto80sand90snostalgiatocreateanaddictivePac-Man-likegamewithcompetitionandrewards.Playerswhoentertheirdetails(i.e.,emailsubscribers)areeligibleforprizedrawings.11.KFCKFCJapanteamedupwithGamifytodevelopKFCShrimpAtack—amobile“advergame”toattractnewcustomersandrampupsales.22%ofplayersredeemedtheirrewardvoucherswithinastore,boostingsalesfiguresby106%.Infact,thegameworkedsowell,theyhadtostopthecampaignearlytoavoidrunningoutoftheirshrimp-basedoptions.12.M&M'sInanodtothepopular“ISpy”bookseries,M&M’screatedtheEyeSpyPretzelgametoboostinteractionwiththeirbrandandengagecustomersbychallengingthemtofindthepretzelhiddenwithinanimagefullofM&M’s.Thesimple,addictivegamewentviral,earning25,000newlikesonFacebookandaround6,000shares.13.MemriseMemriseisanothersuccessfulexampleofgame-basedlearning.AswithDuolingo,userscanearnpointsandbadgesastheyprogressthroughlevels,buildingastreakandcompetingonthegame’sleaderboard.Memrisemixesscienceandcommunitywithgameelements(fun)togetusersaddictedtolearninglanguages.14.MoltonBrownMoltonBrownaskedSMACKtogamifyadcontentfortheirluxuryBritishfragranceandpersonalcarebrand.SMACKdeliveredwithtwosimplegames:“FindingPoppy”and“Albin’sAdventure.”Userswhoenteredtheiremailaddressescouldwinprizes.Bothgamesincorporatedbrandingalignment,seasonalmarketing,emaillist-building,andinteractivity,increasingwebsitetrafficandin-storepurchases.15.Nike+RunClubTheNike+RunClubappdescribesitselfasthe“perfectrunningpartner.”Itgivesathletesanonlinecommunityandtheabilitytotracktheirprogress,earntrophiesandbadges,andcelebratetheirwins.Withuserprogressandsocialsupportcomesastrongerdependenceonandloyaltytotheappthatbothinspiresandtrackstheirprogress.16.NikeFuelNikeFuelBandisawearableexampleofgamificationforathletes.Whenitworkedasintended,thewristbandtrackedtheuser’sbiometricsandtheirprogresstowardfitnessgoals,rewardingsmallwinswithencouragingmessagesandmakingiteasyforuserstosharetheirachievements.Whileitwasdiscontinued,FuelBandpavedthewayfornewerfitnesswearableslikeAppleWatch.17.NissanCarwingsDesignedforownersoftheNissanLEAF,theNissanCarwingsappletsuserscommunicateremotelywiththeirvehiclestomanageitsuniquefeatures—likefindingnearbychargingstationsandadjustingtheclimatecontrols.Thegamificationcomesinwiththeuser’sabilitytocomparetheirdrivingperformancetoothersandtoearnbronze,silver,orgoldrankings.18.ProgressWarsYourmainobjectivewithProgressWarsistofillyourprogressbarfasterthanthecompetition(i.e.,yourfriends,family,orcoworkers).Sincecompetitionisastrongmotivatorformany,thisgamificationtoolcanhelpkeepusersmotivatedtocompletetasksasefficientlyaspossible—andmoreefficientlythananyoneelseontheteam.19.SeedsofDreamsAnaturalbeautybrand,L’OccitaneenProvence,createdagametoteachcustomersaboutsustainabilityandgreenliving.Userschooseoneofthreeseedstoplant.Theytakecareoftheseedbygivingitwaterandsunandclickingonitsfacetoshowitsomelove.Themoreyouengage,themorerewardsyoucanearn.20.SimpleEnergyThemaingoaloftheSimpleEnergytoolistogetpeoplemotivatedtosaveenergy.Tothatend,itusesgameelementslikefunchallengesandleaderboardstomotivateuserstocompetewitheachotheronenergysavings.Astheycompete,userscometoabetterunderstandingoftheirenergyconsumptionsotheycanlearntodobetter.21.StarbucksInsteadofapunchcard,Starbucksusesarewardsprogramthatkeepstrackofpurchasesandrewardsuserswithloyaltypointsthataccumulateuntilthere’senoughforafreeproduct.Overthepastcoupleofyears,programmembershiphasgoneupmorethan25%,andStarbuckshasseenarevenueincreaseof$2.65billion.22.StrideRiteAtStrideRiteoutlets,kidswereinvitedtotryonshoesanddanceinfrontofascreentoearnpoints.Thosewhoearnedthebestscoresearnedcoupons.Itworkedbecauseitmotivatedkidstotryonshoesandrewardedthemforacceptingachallengeandparticipatinginadancecompetition(i.e.,havingfun).23.TheLeagueofClinicalCasesIn2015,theSpanishSocietyofCardiology(SEC)launchedaleaguewheremedicalprofessionalspublishedcardiologyclinicalcasesandmultiple-choicequestionnaires.Answeringparticipantsscoredpointsuntiltheyreachedafinalphaseculminatinginanawardsceremony.Thewinningteamswereawardedprizes.Theceremonyalsorecognizedthebestclinicalcaseandtheindividualwinner.24.TheSamsungNationTheSamsungNationrepresentsthecompany’seffortstomotivateitsuserstointeractandlearnfromeachother.Theprogramenablesuserstowatchvideoclipsanddiscussissues.Themostactiveparticipantsearnbadgesastheyprogressthroughdifferentlevels.Itworkedbecausepeoplelovetosharetheiropinions.Andtech-savvycustomersareusuallyhappytolearnusefulhacks.25.TheSpeedCameraLotteryTheNationalSocietyforRoadSafetyinStockholmandVolkswagendevelopedaradarsystemthatusedgamificationtoenforcespeedlimits.Thesystemrewardeddriverswhorespectedthelimitsbyaddingthemtoalotterywithaprizeraisedbyspeedingfines.ItworkedwellintheSwedishcapital,reducingtheaveragespeedfrom32to25km/hour.26.TheUSArmyGiventhepopularityofarmy-centeredgames,“CallofDuty”and“MedalofHonor,”itmakessensethattheU.S.Armywouldintegratesimilargameelementsintheirwebsitestoboosttrafficandattractmorerecruits.ProvingGroundsisafirst-personmilitaryRPGthatallowsuserstoplaytheroleofU.S.Armypersonnel.27.TodoistTodoistismorethanato-dolistapp.Sure,itmakesiteasytoaddlistsandcheckoffitemsasyoucompletethem.Butitgoesastepfurtherbyawardingkarmapointsforeachcompletedtask—andnegativekarmaforeachmisseddeadline.Theuser’smission,then,istomaintainapositivekarmabalance.28.UnderArmourUnderArmourcreatedanelimination-styletriviaappwithquestionsfocusedontheBayArea,StephenCurry’srookieseason,epicplayoffperformances,sneakers,etc.Userswhoansweredalleightmultiple-choicequestionswonprizes,andaluckyfewwereenteredintoaspecialraffle.Possibleprizesincludedplayofftickets,the“Curry5”signatureshoe,andUnderArmourgear.29.Windows7LanguageQualityGameWindows7LanguageQualityGame(LQG),acorporatetrainingtoolcreatedbyMicrosoft,usedagamificationstrategytoincentivizeemployeestocorrectlinguisticerrorsintheWindows7system.Sinceofficesthatfoundthemostmistakes(competition)couldearnrewards,moreemployeesbecameinvolvedinthevirtualtrainingproject,makingWindows7documentationmoreaccessibletousersworldwide.WhichGamificationExamplesInspireYouMost?Nowthatyou’velookedthroughourlistofsuccessfulreal-worldgamificationexamples,whichonessparkedyourimagination?You’veheardthewhole“allworkandnoplay”bit.There’sareasongamificationworks:funandhealthycompetitiondrivepeople—andsales—toyourbrand.Whichgamificationexamplewillsuperchargeyournextmarketingcampaign?SarahLentzisacertifiedfreelancewriterandpublishedauthorwhoblogsabouthealthandbeautyforwomenintheir40sandup.Shealsoenjoyshelpingclientsturntheirideasintoghostwrittenbooksandblogposts.👇Here’sWhatToReadNext...👇ContentMarketingHowtoCreateaPowerfulB2BContentMarketingStrategyIfyoureallywantyourB2Bbusinesstoshine,youneedapowerfulB2BContentMarketingStrategy.What'sthat,yousay?Obviously,we'regoingtotellyouallaboutB2Bcontentmarketingandshowyouhowtocreateyourrock-solidB2BContentMarketingStrategy!PatriciaSayaDigitalMarketing💻BuildBrandAwareness(19Crazy-EasyWaysfor2022)Increasingbrandawarenessiscrucialtoyourmarketingstrategy.We'renottellingyouanythingyoudon'tknow.ButdoyouknowHOWtobuildbrandawareness?Nowwe'retellingyouwhatyoudon'tknow.😉JenniferAyling🕹GamificationWhatIsEmployeeEngagement(&HowtoIncreaseItin2022)Employeeengagementissomethingeverybusinessshouldbeontopof.Ifyouremployeesarenotengaged,itcouldcostyourbusine$$bigtime.💰KrisFreemanFreshcoursegamificationtips,straighttoyourinboxSubscribeWe❤️privacyandkeepyourpersonalinformationsafe.CourseGamificationTipsSignupfortips,tricks&bestpracticeupdatesdelivereddirectlytoyourinbox.SignupSubscribed✅You'vebeensubscribed.We'regladtohaveyouonboard!