Adidas Runtastic - Wikipedia

Runtastic GmbH is a digital health and fitness company from Austria. Runtastic GmbH. Adidas runtastic logo.png. Official logo. Type, Private. AdidasRuntastic FromWikipedia,thefreeencyclopedia Jumptonavigation Jumptosearch Austrianmobilefitnesscompany Thisarticlecontainscontentthatiswrittenlikeanadvertisement.Pleasehelpimproveitbyremovingpromotionalcontentandinappropriateexternallinks,andbyaddingencyclopediccontentwrittenfromaneutralpointofview.(November2021)(Learnhowandwhentoremovethistemplatemessage) RuntasticGmbHOfficiallogoTypePrivateIndustryHealth,fitnessFoundedOctober 2009;12 yearsago (2009-10)HeadquartersPasching,AustriaNumberofemployees280ParentAdidasWebsitewww.runtastic.com RuntasticGmbHisadigitalhealthandfitnesscompanyfromAustria. On5August2015,AdidasboughtRuntasticfor€220million($240million).[1][2] On25September2019,theRuntasticchannelswererebrandedtoAdidasRuntastic.[3] Contents 1History 2Reception 3Bibliography 4Seealso 5References History[edit] TheinitialideawasbornduringaprojectattheUniversityofAppliedSciencesUpperAustria[4]fortrackingsailboatraces.[5] Thecompanywasfoundedin2009byFlorianGschwandtner,ChristianKaar,RenéGiretzlehner,andAlfredLugerinPasching,UpperAustria. InAugust2015,itwasannouncedthatAdidashadacquiredRuntasticfor€220million($240million),thisincludedthe50.1%stakeAxelSpringerboughtinthecompanybackin2013,makingRuntasticentirelyownedbyAdidas.[6] Atthebeginningof2019,Runtasticturnedawayfromitsmulti-appstrategyandfocusedondevelopingitstwomostimportantapps.ThesewererebrandedinSeptemberofthesameyear.The"Runtastic"appbecame"AdidasRunning",andthe"Results"appbecame"AdidasTraining".[7] Reception[edit] Thebroadacceptanceofmulti-functionalmobiledevicesgenerallyhelpedreviewsofproductsthatmakegooduseofalltheextrafunctionality(e.g.GPS-tracking,audioandvideorecordingandplayback,web-syncing,socialsharing).Thiscanbeseeninreviewsofcompanyproducts,forexamplefromTheVerge,[8]TechCrunch,[9]VentureBeat,[10]orTheNextWeb.[11] Bibliography[edit] Runtasticanditsproductshavebeencoveredinbooksandarticles,someofwhichhavebeenlistedandcommentedhere(APA4thEd.):[12] AndreaZajicek.(2011).SocialComm.Norderstedt:BoD.Page228. HubertBeck.(2012).DasgroßeBuchvomMarathon–LauftrainingmitSystem.München:StiebnerVerlag.Page307. ReinerWichert,&BirgidEberhardt.(2011).AmbientAssistedLiving.Berlin:Springer.Page287. StefanBölle.(2012).JoggenmitdemHandy:ZurEignungvonSmartphone-AppsalsTrainingsbegleiter.München:GrinVerlag.Page44. StephanVerclas,&ClaudiaLinnhoff-Popien.(2011).SmartMobileApps.Berlin:Springer.Page22. TomRosenkranz.(2012).MarketingimOuternet:WaskommtnachSocialMedia?München:GrinVerlag.Page9. Seealso[edit] AllTrails AppleHealth Endomondo GoogleFit MSNHealth&Fitness Runkeeper Strava References[edit] ^"AthleticApparelProducerAdidasBuysFitnessAppMakerRuntasticForOver$200Million".AndroidPolice.5August2015.Retrieved25September2019. ^"AdidasacquiresmobilefitnesscompanyRuntasticfor$239M".VentureBeat.5August2015.Retrieved25September2019. ^"RuntasticbecomesAdidasRunningfouryearsafteracquisition".AndroidPolice.25September2019.Retrieved25September2019. ^"UniversityofAppliedSciencesUpperAustria". ^Ralf-GordonJahns."InterviewwithRuntasticteamin2013".research2guidance.Retrieved26May2018. ^NatashaLomas(5August2015)."RuntasticAcquiredByAdidasFor$240M".TechCrunch.Retrieved26May2018. ^"RuntasticandAdidasGiveAthletesUniqueRewardsandBenefitsWithNewAdidasRunningandAdidasTrainingApps-RuntasticMediacenter".RuntasticMediacenter.25September2019.Retrieved10September2020. ^BryanBishop(28July2012)."RuntasticProforAndroidturnsyourrunningroutinesintomoviescourtesyofGoogleEarth".TheVerge.Retrieved26May2018. ^RipEmpson(30October2012)."AimingToBeAFull-ServiceFitnessPlatform,RuntasticLaunchesNewIndoorAppSuite;Hits14MDownloads".TechCrunch.Retrieved26May2018. ^RebeccaGrant(1August2012)."RuntasticProletsyouseeandfeeltheburnwith3Dvideofootageofworkouts".VentureBeat.Retrieved26May2018. ^PaulSawer(30October2012)."Runtasticsprintspast14mdownloads,andlaunchesfournewfitnessappsforhomebodies".TheNextWeb.Retrieved26May2018. ^PleaseseeGoogleBooksformoreresults.RetrievedfromGoogleBooksSearchPage(25February2013). vteSportstrackingappsActive Runkeeper Runtastic SportsTracker Strava Discontinued AllsportGPS Endomondo vteAdidasSubsidiariesCurrentRuntasticFormer Adams Ashworth Reebok TaylorMade Brands Adicolor AdidasParley AdidasOriginals Threestripes Sneakers Adidas1 Samba StanSmith Superstar Yeezy FootballproductsBalls Azteca BeauJeu Brazuca Etrusco Europass Fevernova Finale Jabulani Pelias Questra Roteiro Tango Tango12 Teamgeist Telstar Tricolore Uniforia Boots AdiPure CopaMundial Nemeziz Predator People GaryAspden AdolfDassler HorstDassler RudolfDassler HerbertHainer RobertLouis-Dreyfus StellaMcCartney KasperRørsted BernardTapie SonnyVaccaro Relatedtopics AdidasFC(Samoa) Dasslerbrothersfeud GenerationAdidas "MyAdidas" NCAAcorruptionscandal PowerSoccer Sponsorships StatueofAdolfDassler Category Commons Retrievedfrom"https://en.wikipedia.org/w/index.php?title=Adidas_Runtastic&oldid=1100696685" Categories:GPSsportstrackingapplicationsAustriansocialnetworkingwebsitesExerciseequipmentFitnessappsAdidasIOSsoftwareWatchOSsoftwareAndroid(operatingsystem)softwareWindowsPhonesoftware2015mergersandacquisitionsSoftwarecompaniesofAustriaEconomyofUpperAustriaHiddencategories:ArticleswithshortdescriptionShortdescriptionmatchesWikidataUsedmydatesfromFebruary2013ArticleswithapromotionaltonefromNovember2021Allarticleswithapromotionaltone Navigationmenu Personaltools NotloggedinTalkContributionsCreateaccountLogin Namespaces ArticleTalk English Views ReadEditViewhistory More Search Navigation MainpageContentsCurrenteventsRandomarticleAboutWikipediaContactusDonate Contribute HelpLearntoeditCommunityportalRecentchangesUploadfile Tools WhatlinkshereRelatedchangesUploadfileSpecialpagesPermanentlinkPageinformationCitethispageWikidataitem Print/export DownloadasPDFPrintableversion Languages DeutschEspañolفارسیFrançaisItalianoPortuguêsРусский Editlinks