What is gamification? | BI WORLDWIDE

Gamification is the strategy for influencing and motivating the behavior of people, which also includes employees. Gamification can be applied across a broad ... Weusecookiestoanalyzewebsitetrafficandtoenhanceyourexperience.Byusingourwebsite,youagreetoouruseofcookies.Visitourprivacypolicypagetolearnmore. AcceptCookies SkiptoContent Gamification Whatisgamification? Gamificationisaddinggamemechanicsintonongameenvironments,likeawebsite,onlinecommunity,learningmanagementsystemorbusiness’intranettoincreaseparticipation.Thegoalofgamificationistoengagewithconsumers,employeesandpartnerstoinspirecollaborate,shareandinteract. ScrollDown Howdoesgamificationwork?  Gamificationworksbyprovidingaudienceswithproactivedirectivesandfeedbackthroughgamemechanicsandgamedynamicsaddedtoonlineplatformsthatleadtotheaccomplishmentsofbusinessgoalsandobjectives. Acompellinggamificationexperiencetapsintoaparticipant’semotionsanddemonstrates,easily,thebestactivitiesanaudiencecancompletethatmakeanimpactonmutuallysharedgoals.Asemployeesorcustomersinteractwitha gamificationprogram,theyreceiveimmediatefeedbackonperformanceandguidednextstepstowardsnewachievements.  Enterprise-scaletechnologywithmarket-leadingexpertise Whataregamemechanics? Gamemechanics aretherulesandrewardsthatappearinaprogramonadigitalplatform.Examplesmayincludepoints,levels,missions,leaderboards,badgesandprogress.Gamemechanicsarehowparticipantsengagewithagamificationprogramandreceivenextstepsandfeedbackonaccomplishments.  Whataregamedynamics? Gamedynamicsrefertoasetofemotions,behaviorsanddesiresfoundingamemechanicsthatresonatewithpeople.Examplesmayincludecompetitionthroughleaderboards,collaborationbycompletingteammissions,communitybyseeingotherparticipantsonanewsfeed,collectionwhenearninguniquebadgesandsurprisesbyunlockingnewmissions.Gamedynamicsareusedwithgamemechanicstofosterengagementandmotivateparticipants. Whatisthebusinessvalueofgamification?  Gamification–atitscore–isaboutdrivingengagementtoinfluencebusinessresults.Whenpeopleparticipateandengagewithyourgamificationinitiative,theylearnthebestwaytointeractwithyourbusiness,yourproducts,yourservicesandyourbrand. Thebusinessvalueofgamificationdoesn’tendwiththeparticipant.Engagementwithgamemechanicsprovidesinsightfuldatathatcanhelpinfluencemarketingcampaigns,platformutilizationandperformancegoals.Everyemployeeorcustomerinteractiongivesabettersenseofwhereaparticipantisspendingtheirtimeandwhatactivitiesdriveinterest. Whatisthevalueofgamificationintheworkplace? Gamificationisthestrategyforinfluencingandmotivatingthebehaviorofpeople,whichalsoincludesemployees.Gamificationcanbeappliedacrossabroadspectrumofsituationswhereindividualsneedtobemotivatedtopursuespecificactionsoractivities.Gamificationintheworkplacecanincreaseemployeeengagementtodrivethecompany’sperformance. Gamemechanicsmakeanemployee’sjobmoretransparentbymakinggoalsclearandeasytofollow.Anemployeeisabletoseeprogressonperformance,receiveimmediatefeedbackonaccomplishmentsandconnectwithco-workersthroughcollaborationandcompetition. Whatarethebenefitsofworkplacegamification? Whendonestrategically,gamificationintheworkplacecanhelpimprovebusinessresultsinvariousways,whichinclude: Increasingadoptionanduseoflearningmanagementtools. Promotingretentionandresultsinemployees. Increasingemployeeknowledgesharingtoimproveservicelevels. Boostingcallcenteremployeeperformanceandsatisfaction. Overall,gamificationintheworkplacecanincreaseemployeemotivation.However,anenterprisegamificationplatformlikeBIWORLDWIDE’sBunchballNitrocanalsouncoverotherhiddenbenefits.Thesebenefitsincludefindingthemostpowerfulincentives,revealingemployeepreferences,illuminatingtheconnectionsinyourworkplace,andhelpingtotransformyourbusinessintoanagileorganization. Whatareexamplesofgamificationstrategies? Anexampleofagamificationstrategyforinternalemployeesmayfocusonthegoaltoincreaseengagementandretention.Gamificationprovidesasustainablefoundationforemployeeengagementbyappealingtopowerfulintrinsicmotivatorsthatallhumansshare,includingautonomy,mastery,purposeandsocialinteraction.Measurableresultsareakeybenefittogamificationintheworkplace.Gamificationprovidesdataandreportingtohelpyouseewhat’sworkingforyouremployeesandwhereyouneedtoadjust. Whataresomegamificationbestpractices? Successfulgamificationdoesn’thappenovernight.Sometopgamificationbestpracticesinclude: Determinehowcompellingyourcontentis.Takeanhonestlookatyourcontentandplatformstomakesuretheyareidealforgamification.Gamificationcannotmakeaninferioruserexperiencesuccessful,butworksbestwhenturninganexciting,attractiveexperienceintoaricher,moreparticipatoryone.  Establishatimeframe.Gamificationisalong-termstrategy,notalaunchandleaveitaloneone.It’scriticaltoplantheidealtimeframesouserscanbuildtheirexperienceovertime.  Figureoutthetimetomarket.Gamificationmustbeapproachedstrategicallyandnotrushed.Determinehowsoonyouneedtogamifyyoursiteorapplicationandwhatlevelofeffortwillberequiredtodoso.  Measureresults.It’simportanttohaveaclearsenseofwhatyourbusinessgoalsareandhowyougoaboutdeterminingthem.Isyourgamificationsuccessful?Whataretheresults?Howcanyouimprove? Howdoesdatatieinwithgamification? Becausetruegamificationisdata-driven,businessescanmonitortheperformanceofgamificationinitiativesamongstemployees.However,notallgamificationsolutionsarethesame.Manyvendorslackrobustfeatures.It’scriticaltopartnerwithagamificationvendorwhohastheexpertiseandexperienceofworkingwithgamificationintheworkplace. Aninnovativegamificationplatform–suchasBunchball Nitro –cancapturerelevantdataandputthestrategicinsightsintoaction. Driveengagementwiththeleadingenterprisegamificationplatform Requestademo Learnhowgamificationcanengageyouraudience. Sendamessage Close SelectaLocation: Choosearegiontofindrelevantsolutionsandinformation. TheAmericasandEMEA  Canada(English) UnitedStates EMEA LatinAmerica(Spanish) LatinAmerica(English) Brazil(Português) AsiaPacific  Australia(English) China(Chinese) China(English) India(English) Singapore(English)