Create custom parameters for advanced tracking - Google Help

If your custom parameters use the same name, Google Ads will use the most specific custom parameter that you create. This means that if you create a custom ... SkiptomaincontentCreatecustomparametersforadvancedtrackingCustomparametersareanadvancedtypeofURLparameterthatyoucanaddtoyourad’slandingpageURLs.UnlikeValueTrackparameters,youcanchoosewhatvaluesyourcustomparametersrecordoncesomeoneclicksonyourad. Thisarticleexplainsthestepsyou’llneedtotaketosetupcustomparametersatdifferentlevelsofyouraccount. Beforeyoubegin Ifyou’renotfamiliarwithtrackinginGoogleAdsorValueTrackparameters,considerreviewingAbouttrackinginGoogleAdsandUsingValueTrackparametersinyourtrackingtemplatebeforegettingstarted.  Instructionsforsettingupcustomparameters Step1:Choosealevel Youcancreateupto8customparametersatanylevelofyouraccountexceptfortheaccountlevel.Ifyourcustomparametersusethesamename,GoogleAdswillusethemostspecificcustomparameterthatyoucreate.Thismeansthatifyoucreateacustomparameterforanadgroup(e.g.{_color}=red)andacustomparameterforoneoftheadswithinthatadgroup(e.g.{_color}=blue),GoogleAdswillusethead-levelcustomparameter({_color}=blue). Step2:Defineyourcustomparameters Customparametersconsistoftwoparts: Name:Upto16alphanumericcharacters Value:Upto250characters;cancontainanycharacters(including|;_/^(!),aswellasValueTrackparameters Boththenameandthevaluecanbeanythingyouwant.Forexample,ifyouhavespecialIDsforeachofyourkeywords,youcancreateacustomparameterthatlookslikethis:{_mykwid}=1234. Step3:Addyourcustomparameterinthe“Customparameter”field Createoreditcustomparametersatthecampaignlevel SignintoyourGoogleAdsaccount. Inthenavigationpanel,clickAllCampaigns. Fromthepagemenuontheleft,clickSettings. Clickthecampaignyouwanttoedit. Under“Additionalsettings", select CampaignURLoptions. Nextto"Customparameter,"enterthenameandvalueofyourcustomparameters. ClickSave. Toedityourcustomparameters,followsteps1-6above,makeyourchanges,andclickSave. Createoreditcustomparametersinbulkattheadlevel SignintoyourGoogleAdsaccount. ClickAds&extensions. Checktheboxesnexttoallof theadsyouwanttoaddcustomparametersto. Click,Edit inthebluebarabovethetable,thenselectChangecustomparametersfromthedrop-downmenu. Nextto“Addparameters", enterthenameandvalueofyourcustomparameters. ClickAdd. ClickApply. Toedityourcustomparameters,followsteps1-5above.Makeyourchanges,andclick Apply. Editcustomparametersattheadlevel SignintoyourGoogleAdsaccount. ClickAds&extensions. Hoverovertheadyou’dliketoeditandclickthepencilicon. Clickthearrow inthetoprightcornertoexpandtheeditpanel. Underthe“AdURLoptions”section,enterthenameandvalueofyourcustomparameters. ClickSavenewad.Savingsendsthisnewadforreview,andremovesyouroldad. Createoreditcustomparametersattheadgrouporkeywordlevel First,addthe“Customparameters”columntoyouradgrouporkeywordtable: SignintoyourGoogleAdsaccount. ClickKeywordsorAdgroups. Clickthecolumnsicon,andselectModifycolumns. ClickAttributes.  SelectCustomparameter.  ClickApply. Now,addyourcustomparameter: Hoveroveranyentryinthe"Customparameter"columnandclickthepenciliconwhenitappears. Enterthenameandvalueofyourcustomparameters. ClickSave. Toedityourcustomparameters,followsteps1-2inthesecondsection,makeyourchanges,andclickSave. Createoreditcustomparametersatthesitelinklevel SignintoyourGoogleAdsaccount. ClickAds&extensionsinthepagemenu,thenclickExtensionsatthetopofthepage. Clicktheplusbutton,and chooseSitelinkextensions. Fromthe“Addto”drop-downmenu,choosethelevelyou’dliketoaddthesitelinkto. Touseanexistingsitelink,clickUseexistingandselectthesitelinksthatyou’dliketoadd. Tocreateanewsitelink,clickCreatenew. Filloutthesitelinktext, andURL. EnteradditionaltextaboutyourlinkintheDescriptionfields(optional,buthighlyrecommended).Whenyoufilloutbothlinesofdescription,yoursitelinkmaybeeligibletoshowwiththesedetails. Under“SitelinkURLoptions”addyourcustomparameters. Selectifyou’reliketouseadifferentURLformobile. ClickSave. Toedityourcustomparameters,followsteps1-2above.Then: Clickonthe“Extensiontype”inthebluebarabovethetable.ChooseSitelinkextension fromthedrop-downmenu,thenclickApply. Hoveroverspecificsitelinkyouwanttoedit,andclickthepenciliconwhenitappears. Clickthearrow inthetoprightcornertoexpandtheeditpanel. Under“SitelinkURLoptions,”enterthenameandvalueofyourcustomparameters. Keepinmindthatanychangesyoumakewillalsobeappliedtoanyadgroup,campaign,oraccountthatsharesthissitelink. Afteryou'redoneediting,clickSave. Step4:Addyourcustomparametertothe“Trackingtemplate”field Lastly,putyourcustomparameter’snameinthetrackingtemplate,alongwiththenecessaryValueTrackparameters(forexample{lpurl}?color={_color}).Onceyouradisclicked,GoogleAdswillreplacethenamewiththevalueyoudefinedinyourcustomparameter. Relatedlinks Testingyourlandingpage AbouttrackinginGoogleAds Wasthishelpful?Howcanweimproveit?YesNoSubmitNeedmorehelp?SigninforadditionalsupportoptionstoquicklysolveyourissueSignintrueUsefultoolsToolsforadvertiserswithmultipleorlargeaccountsGoogleAdsApplicationProgrammingInterface(API)AboutGoogleAdsEditorAboutValueTrackparametersSetuptrackingwithValueTrackparametersHowyoucanuseValueTrackProductLinking:LinkaGoogleAnalytics(UniversalAnalytics)propertytoGoogleAdsUsingscriptstomakeautomatedchangesAboutbusinessdataanddatafeedsAboutadcustomizersCreateadcustomizersfortextadsConvertyouradcustomizersfortextadstoresponsivesearchadsHighlightupcomingeventswithcountdownsCreatetextadswithcustomizedtextCreatecustomparametersforadvancedtrackingTestyourlandingpageUseGoogleAdsEditortosetupcampaignswithyourdatasegmentsAboutIFfunctionsSetupbusinessdatafeedsKeepyourbusinessdataupdatedFixuploaderrorswithfeedsinbusinessdataMakechangeswithbulkeditsFixissueswithyourspreadsheetforbulkuploadsSetupalocalproductfeedTeleportRevertbulkactionswithUndoTemplatesandexamplesforbulkuploadUnverifiedAppsSearchClearsearchClosesearchGoogleappsMainmenuSearchHelpCentertrue73067falsefalsefalse