Facebook Inspect Tool | Sanctuary
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Facebook recently released a new tool for managing and improving your ad campaigns, called Facebook Inspect. It's a new dashboard available ... Author: EmilySnyder DatePublished: November6,2019 FilterBy: ContentTypes: Articles News Podcasts Videos Topics: Advertising Content Email General Inbound News Operations Performance Sales SEO SocialMedia Strategy Websites Search: IfyouareutilizingFacebookadsforyourbusiness,you’reprobablyfamiliarwiththeAdsManagerdashboard,butmayfeeloverwhelmedwithallthereportingandwhateachthingmeans. Thingslikeimpressions,reach,andclickscanprovideinsightonhowthecampaignperformed.Butifyourcampaignisn’tdoingwell,whatshouldyoudotoimproveit?Thankfully,there’sanewtoolinFacebookAdsManagertohelpyouevaluateyourcampaigns—FacebookInspect. ANewToolforManagingandImprovingAdCampaigns Facebookrecentlyreleasedanewtoolformanagingandimprovingyouradcampaigns,calledFacebookInspect.It’sanewdashboardavailableattheadsetlevelthatgivesyoufeedbackonpreviousadcampaignsand/oronescurrentlyrunning. TheInspecttoolprovidesimportantinformationabouttheadsetdeliveryandinsightforimprovingyourfutureads.Asignificantaspectofthenewtoolisthatit’smainlygraphicalandmakesiteasytospottrendsquickly. FindingtheNewInspectTool Withsomanyaspectsoftheadsmanager,itcanbehardtofindcertaintools,sowewanttomakethateasyforyou!TofindandusethenewInspecttool,clickonthespecificcampaignyouwanttoanalyze,thenhoverovertheadsetyouwanttoview.Alittlemagnifyingglasswiththeword“inspect”besideitwillappear.Simplyclickthe“inspect”buttontoexpandyourresults. Utilizing&AnalyzingtheInspectTool TheInspecttoolprovidesfeedbackaboutvariousthingsfromtheadset,includingamountspent,howmanypeoplereachedandthingslikelandingpageviewsorlinkclicks.Keepinmindthatsomeofyourreportingitemswilldependontheobjectiveyouchoseduringtheadsetcreation. OnceyouareintheInspecttool,youcanseeallthedatafromthepreviousorcurrentcampaign.Oneofthefirstthingsyouwillnoticeisagraphshowingyouthelineforyourmainconversion.Youcaneasilyselecttheothermetricstoviewthemonthegraph. Note:Ifyourgraphhashatched,yellowlines,thatmeansyouradsetwasstillinthelearningphase. Asyouscrollthroughthedata,youwillalsoseeanAudienceSaturationsection.Thisinformationcanbeinsightful,especiallyifyouhaveusedthesametargetaudienceforawhile.Ifyouradsarenotperformingwell,itmaybetimetochangeorexpandyourtargetaudienceforthenextadset. OnelastsectioninthenewtoolistheAuctionOverlap.Thissectionwillgivefeedbacktohelpyouavoidcompetingforthesameaudiencewithinyourdifferentadsets.CompetitionwithinthesameaccountmayincreaseyouradcostsbecauseFacebookmaypickawinningadsetandthenreducethedeliveryofyourotherads. StartUsingtheNewToolToday! Facebookads,ifdoneright,canhaveahugeimpactonyourbusiness’growthandsuccess.So,knowinghowtoanalyzeandimproveyouradsisanimportantaspectofmanagingyourFacebookadaccount.IfyouhaveanyquestionsaboutwhatallyoucouldbedoingwithFacebookads,contactustoday! Source:AdEspresso ListentoEmilyexplainmoreinthismarketingtipvideo. Sharethis: AboutEmilySnyder: AsaDigitalSpecialist,Emilylovesworkingwithourteamtoexecutemarketingstrategiesforourclients.Sheenjoysworkingonthemoretechnicalsideofavarietyofprojectstohelpclientsmeettheirgoals,whetherit'sbuildinganemail,developinganewpageonawebsiteorcreatingadsandcontentonsocialmedia. RelatedArticles: PPCAudienceTargetingandSegmentation Pay-per-clickadsareoneofthecoreelementsofmostdigitalmarketingcampaigns.WhetheryouusePPCadsasyourprimarymethodofleadacquisition,… HowtoTurnanExistingLandingPageintoaPillar… Whenbuildingormanagingawebsite,it’simportanttohaveclearrolesforeachofyourpages.Allpagesonasitearenotthe… EmailSubjectLines:WhatWorks? Emailmarketingisaparticularlyeffectivewayofbuildingandconnectingwithanaudience.Ifyoumanagetogetsomeoneontoyouremaillist,that… MoreContent: ArticlesNewsPodcastsVideos MostPopularArticles SeeingFaviconsinYourGoogleSearchResults?Here’sWhy… HaveyounoticedanythingdifferentinyourGoogleSearchresultslately?GoogleaddedtinyfaviconiconstoitsorganicsearchresultsinJanuary.Itwas… PodcastEpisode35–AnoverviewofhowTractionandEOS–TheEntrepreneurialOperatingSystemcanhelpyougrowyourbusiness(Part1) TodayontheAcademywe’regoingtobegivingyouasummaryofthebookTractionbyGinoWickman.Thebookoutlinesablueprintcalled… PodcastEpisode29–Growingafamilybusiness–AdiscussionwithJoshHostetler Audioversion:Videoversion:SUBSCRIBETOOURPODCASTTodaywe’regoingtobechattingwithJoshHostetlertolearnhowhemadethejumpfrom… Articles,News,Videos,Podcastsandmore!SubscribeforourAcademynewsletterforupdatesandfuturebenefits. Yourprivacyisapriority.ViewourPrivacyPolicy. TheAcademyisaserviceof
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- 1Facebook Inspect Tool | Sanctuary
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