Twitter for SEO: How To Use Twitter to Boost Your Brand

Be sure to add targeted keywords so Google is more likely to recognize your tweets. Twitter for SEO Tip #2: Use Targeted Keywords. You optimize your website for ... Doyouwantmoretraffic? Yes,Iwantmoretraffic No,Ihaveenoughtraffic Ihopeyouenjoyreadingthisblogpost. Ifyouwantmyteamtojustdoyourmarketingforyou,clickhere. TwitterforSEO:HowToUseTwittertoBoostYourBrand Blog/TwitterforSEO:HowToUseTwittertoBoostYourBrand Twitterishasamassiveaudience,makingitagreatplatformforadvertisingproductsandservices,orsharingyourcontent. Ifyouaren’tusingTwittertoboostyourbrand,you’reseriouslymissingout. AccordingtoStatista,Twitterhasamassedmorethan330millionactivemonthlyusers. Butthere’sabetterreasontobuildyourbrandonTwitter,besidesthecapabilitytoreachthelarge,diverseaudiencesitprovides. Searchenginesactuallyusesocialsignalsfromsocialmediatorankyourwebsite.Likes,shares,andcommentscanhaveamassiveimpactonSEO. AccordingtocognitiveSEO,thehighertheaveragenumberofshares,comments,andlikesabrandhas,thehighertheirwebsiterankactuallyis. That’scrazy,right? IfyouuseTwittercorrectly,youcanboostyourbrand’ssearchenginerankingsjustbypostingontheplatform. That’sbecauseTwitterletsyoubuildalargefollowingandgaintheattentionyouneedtoboostbrandawareness. Morebrandawareness=moresearchesaboutyourcompany. Youmightbewondering,“WheredoIstart?” Exposureiskey.Forstarters,youneedtopromoteTwittertrends,yourtweets,andyouraccounttogetyournameouttheretoasmanypeopleaspossible. TwitterforSEOTip#1:Promote,Promote,Promote Twitteradsareasurefirewaytogaintonsofvisibility,generateleads,andgrowyouraudience.Therefore,promotingcontentonTwittercanhelpyourankhigher. Thebestpartisthatyoucantargetspecific,customaudiences. OnebrandthatiscurrentlyusinganeffectiveTwitterstrategyisRothy’s,asustainableshoecompany.TheirTwittercontent ison-brand,impactful,andengaging. Rothy’sshoesarenotonlymadefromrecycledmaterials,butthey’realsomachinewashable.Andthebranddoesn’tlettheirTwitterfollowersforgetit. OnewaytoenjoythesamesuccessasRothy’sistopromoteyourowntrendsor“tags.” PromoteTwitterTrends OnTwitter,trendingor“viral”topicsappearontheDiscovertab,withintheTwitterapp,andontheleftsideofthepage. Whenyoupromoteatrend,itwillappearinthoselocations. Themorepeoplethatusethetag,themoreexposureyou’llgain. PromoteTweets Promotedtweetsarejustregulartweetsthatappearforuserswhodon’tfollowyouonTwitter. TheonlydifferenceisthatTwitterwilladdatagtothesetweetsthatread,“Promotedby(yourbrand’sname.)” Userscanlikeorretweetthemlikeanyothertweet,butyouhavetopaytohavethemshowupinatargetedaudience’stimeline. PromoteAccounts PromotedaccountsputyourentireTwitteraccountinfrontofusersyou’vetargetedtohelpgrowyouraudience. Asmanyas85%ofpeople saythattheyfindnewbusinessesonTwitterthroughpromotedaccounts. Promotedaccountsappearwithinpeople’stimelinesinthe“Whotofollow”sectionandsearchresults. Asmalltagwillappearunderyouraccountnamethatsays,“Promoted.” Youshouldn’tjustbepromotingyouraccount,tweets,andtagstotargetedaudiences,though.BesuretoaddtargetedkeywordssoGoogleismorelikelytorecognizeyourtweets. TwitterforSEOTip#2:UseTargetedKeywords Youoptimizeyourwebsiteforthekeywordsyouwanttorankfor. WhynotdothesamewithyourTwitteraccount?AddkeywordsrightinyourTwitterbio,forexample,sothatGoogleassociatesyouraccountwithrelevantkeywords. Usethesesamekeywordswithinyourtweetsorasacaptionalongsideimagesyoupost. UserswhoaresearchingforthesetermsonTwitterwillthenfindyourpage.Yourtweetswillgetmoreexposure,whichwillboostyourSEO. ThebestpartisthatkeywordsearchesonTwitteraccountformisspelling,synonyms,slang,andmore,justlikeonGoogle. Ifausersearchesfor“lovepizza,”broadmatchresultsmightinclude,“lovingpizza”or,“Ilovepizza.” Youknowwhichtweets,tags,accounts,andkeywordsyouwanttopromote.Butwhichaudiencesshouldyoupromotethemto? TwitterforSEOTip#3:SelectYourTwitterAudience YoucantargetTwitteradstocertainaudiencessotheyappearinsearchandintheirtimeline. Youcanselectadditionalaudiencefeatures andaddkeywordstoanyadcampaign.Youcanevenimportmultiplekeywords. Campaignswillshowupinbothsearchandtimelinebydefault. Youcancustomizewheretweetsappearifyoupreferoneovertheother,though. Andaddingtailoredaudiencesonlytakesafewclicks. Youcanuploadyourownlistoryoucanputacodeonyourwebsitetocollectvisitors,purchasers,ordownloaders. It’simportanttonotethatuploadingyourownlistcantakeuptothreehours. Inadditiontopromotingyourcontent,usingtargetedaudiences,andselectingacustomaudience,youshouldalsouserelevanthashtags. TwitterforSEOTip#4:UseRelevantHashtags Thereareseveralwaystouserelevanthashtags. YoucanbeonthelookoutfortrendingTwittertopics youcanusetogeneratemoreattention. Withthisone,makesurethatyouresearchandunderstandwhatatagmeansbeforeyouuseit. Forinstance,youmightnotwanttousethetag“#WhyIStayed”topromoteyourpizza,sincethattagoriginatedasawayforpeopletosharestoriesaboutdomesticviolence. Youcanalsocreateabrandedhashtag(thatyoucanlaterpromote)asToyotahasdonewiththetag“#LetsGoPlaces.” It’srightinthecompany’sTwitterbio. Bycreatingabrandedtag,you’llencourageotherTwitteruserstousethesamehashtagonpoststhattheyshare featuringyourbrand. Rothy’shasaccomplishedthesamekindofbrandawarenesswiththetag“#LiveSeamlessly.” Youcanevenfindoutwhichhashtagsinfluencersareusingwiththehelpofafewtools. LikeTwitonomy,whichwillshowyoualistofthetoptenhashtags fortheindustryinfluencersyousearchfor. Findingtrendinghashtagsinyourindustryatanygiventimeisimportant,too. Hashtagifyisagreattooltotryoutsinceitwillrevealthetop10hashtagsrelatedtothekeywordyousearchfor. Forexample,ifyouwanttoseethemostpopulartagsrelatedtotheword“SEO,”typeitintothesearchbar. Thesitewillshowyouthetag’srecentpopularity andtrendinformation. Fromthere,youcanseeafulllistofrelatedhashtags. Youcanevenviewalistoftopinfluencersrelatedtothatspecifictag. Ifthatisn’tenough,lookatTwitter’stailoredtrendsformoreideas. TwitterforSEOTip#5:CheckOutTwitterTrendingTopics Tailoredtrends,whichTwitterintroducedin2012,giveyoualistoftopicsbasedonyourlocationandtheusersyoufollow. Twittertrendingtopicscanhelpyoustaycurrentontopicsthatareimportanttoyouraudience.Keepaneyeontheselistsandmakesurethatyourselectionsareasclosetotheaudiencesyou’retargeting. Tochangeyourlocation,justclickonthe“Change”button. Then,entertheregion/countryandcitythatyouwanttosee. That’sallthereistofollowingTwittertrends! Now,ifyouaren’talreadyaddingimagesandvideotoyourtweets,youshould.Theywillgiveyoumoreexposurethantweetswithoutthem,whichisgreatforSEO. TwitterforSEOTip#6:AddImagesandVideo AccordingtoWordStream,tweetswithimagesreceive18%moreclicksthantweetswithoutthem. Moreclicks=betterrankings. Makesurethatyouonlyincludeimagesthatarerelevant,engaging,andhigh-quality. Mr.Peanut’saccount usingthisimageisagreatexample: Videoviewscanhavethesameeffectasimages. AccordingtoInsivia,82%ofTwitterusers watchvideocontentontheplatform. Addashortvideotoyournexttweettopromoteyourproduct,brand,orservice,likethisonefromSMILF. Giveawaysandpollsareanothergreatwaytointeractwithfollowers,findnewfollowers,andmostimportantofall,gainattention. TwitterforSEOTip#7:RunGiveawaysandPolls OnesimplewaytoleverageTwittertoboostyoursearchenginerankingsistorunagiveawaybasedonretweets. Toenter,peoplecompleteanaction,likeretweetingoneofyourtweets. Youcanincludealinktoyourwebsiteoryourmostrecentblogpostinthetweettoboostthatpage’srankings. Or,justaddabrandedhashtaglikethePittsburghSteelers didinaTwittergiveaway. Besuretoofferthewinneraprizeandannouncetoyouraudiencethedatethatyouwillbechoosingthewinner. Runningpollsisjustaseasyasrunningagiveaway,ifnoteasier. BuzzFeedhasevencreatedanentireTwitteraccount dedicatedtopolls,whichcurrentlyhas119,000followers. Youcanusepollstosettleadebateorinteractwithyourfollowersbyaskingquestions,likeAirbnb. Theengagementyou’llgainfromgiveawaysandpollswillboostlikesandretweets,improvingyouroverallsearchrankings. RememberhowIsaidtoincludealinktoyourwebsitewhenrunninggiveaways?Youshouldaddthosetoregulartweetstoo,especiallyifyoupostblogcontentregularly. TwitterforSEOTip#8:ShareLinks ThepoweroflinksonTwitterishuge.Sharingthemcanmaximizethereachofyourcontentandwebpages. SinceGooglerecognizeslinks,tweetingURLsisaquickwaytousethepowerofTwittertoboostyourrankings. That’soneofthereasonsIsharelinksregularly topromotemynewblogposts. Bysharinglinks,you’lldirectanddrivetrafficrighttoyoursite,whichGooglewilllove. IliketouseaURLshortenerlikeBitly tooptimizemylinksbeforeIsharethemsothatmylinksdon’ttakeuptoomuchofmycharactercount. Ifyoudon’thaveablog,tweetoutlinkstoyourproductsorwebpagesonaregularbasis,likeFreeRadicals does. Justbesuretosharerelevantandhelpfulinformationregularly,notjustlinkstoyourproducts. TwitterforSEOTip#9:TweetConsistently Youmaythinkthatmoreisbetterwhenitcomestotweeting. ButGooglemightactuallyseethatapproachasspam. Plus,youdon’twanttoposttoomanytweetsinarowtoyourfollowers,oryoumightannoythemintoclickingthat“unfollow”button. Staggertweetsthroughoutthedayandduringtimeswhenyourfollowersarethemostactive. OnetoolthatmakesschedulingtweetseasyandefficientisTweetDeck. Toscheduletweets,justwritethemoutandselectthedateandtimeyouwantthemtogolive. AnothergreatTwittermanagementtoolisHootsuite.Youcanintegrateothersocialmediaaccountswiththistool,too. YoushouldalsouseatoollikeTweriod todeterminewhenmostofyourfollowersareonline.Bufferdoesthisintheirplatformaswell. Thosearethebesttimesforyoutotweetbecauseyourtweetswillgetmaximumexposureandattention. AsidefromfollowingalltherulesI’vealreadynamedforboostingyourrankingsthroughTwitter,themostimportantoneistoactuallyinteractwithyouraudienceandreplytothem. TwitterforSEOTip#10:InteractwithFollowers Thistipmightseemobvious,butpeopleoftenoverlookit. ImagineifWendy’shadn’trepliedtoCarterWilkerson?#NuggsForCarterwouldneverhavebecomeatrendingtopicthatbroughtWendy’stonsofpublicity. ItcanbehardtogaininteractionsonTwitter.Consideringthatuserssendover350,000tweets everyminute,yourtweetscaneasilygetlostinthecrowd. That’swhyyoushouldengagewiththepeoplewhoarealreadytalkingtoyoutogaintheattentionofuserswhoaren’tyet. Bycreatingpersonalizedrepliesthatrelatetoyourspecificindustryandaudience,you’llbuilduptonsofengagementforaboostonGoogle. Encourageuserstointeractwithyoubypostingrelevanttweets,talkingtoindustry-specificfollowers,mentioningotherTwitterusers,andrespondingtomentionsquickly. Byinteractingwithfollowers,you’llgainmoreretweets,mentions,andlikes.Andthatmeansbetterrankings. Youshouldalsoreachouttoinfluencerswhocanshareyourtweets,brand,andaccountwiththeiraudience. TwitterforSEOTip#11:DoInfluencerOutreach SinceexposureonTwitteristhekeytogaininglikesandretweets,lookforinfluencerswhocangiveyouexposuretotheirTwitteraudience. Twitterinfluencerscanboostyourcredibilityquicklybecausethey’realreadycrediblewithinyourindustry. Whenaninfluencertalksaboutyourbrand,products,orserviceswiththeirTwitteraudience,theirtrustedfollowerswillheadtoyourpagetocheckyouout. Whentryingtoreachouttoinfluencers,itcanbehelpfulto: CreatemeaningfulcontentthatisshareableandvaluabletoyourindustryDeveloplong-termrelationshipswithinfluencersratherthanviewingthemaspeoplewhocangiveyouaquick,short-termboostRetweettweetsfrominfluencerswithwhomyouwanttoengageCollaboratewithinfluencersbywritingguestblogpostsforthemorallowingthemtowriteguestpostsonyourblog Severaltoolshelpfindinfluencersinyourindustryifyouaren’tsurewhotoreachoutto. OneofthemisKlear. Justselectthesocialnetworkyouwanttosearchthrough,theskillorkeywordyou’reinterestedin,andyourlocation. That’sit! AnothergreattoolforfindinginfluencersinyourindustryisBuzzSumo. Justsearchforakeyword,andyou’llfindinfluencersthatrelatetothattopic. Thetoolwillevenshowyouthepageauthority,domainauthority,numberoffollowers,retweetratio,replyratio,andtheaveragenumberofretweetsforeachinfluencerwithintheresults. Conclusion Twitterisanabsolutelymassivesocialnetwork. Butyoushouldneverthinkofsocialnetworksasbeingisolatedfromsearchengines.It’sactuallyquitetheopposite. GooglepullstonsofinformationfromsocialsiteslikeFacebook,Twitter,andLinkedIn. Themoreexposureyourpostsget(suchaslikes,comments,mentions,andretweets),thehigheryoursearchenginerankingswillbe. That’sbecauseGoogleusessocialsignstorecognizecertainwebpagesandbrands. ButyouhavetouseTwitterintherightway. It’sallaboutgainingexposureandattention.Startbypromotingyouraccount,yourtweets,andyourtags(sometimesknownastrends). UsetargetedkeywordsonTwitterjustlikeyoudoonyourwebpagesandblogcontent.GooglewillrecognizethekeywordsassociatedwithyourbrandonTwitter,too. Besuretouserelevanthashtagsandresearchatrendingtagbeforeyoutweetsomethingthatcontainsit. Addimagesandvideotoyourtweetstoincreaseengagement,andbesuretosharelinksbacktoyourwebsitetodirectanddrivetraffic. Tweetconsistentlyandscheduleoutyourtweetsinadvancetomaintainaregularpostingschedule.Postduringtimeswhenyourfollowersaremostactive. Finally,don’tforgettoengagewithfollowersasoftenaspossibleanddosomeinfluenceroutreachtogetyournameoutthere. HowdoyouuseTwittertoboostyoursearchenginerankings? SeeHowMyAgencyCanDriveMassiveAmountsofTraffictoYourWebsite SEO-unlockmassiveamountsofSEOtraffic.Seerealresults. ContentMarketing-ourteamcreatesepiccontentthatwillgetshared,getlinks,andattracttraffic. PaidMedia-effectivepaidstrategieswithclearROI. BookaCall Share Doyouwantmoretraffic? Hey,I'mNeilPatel.I'mdeterminedtomakeabusinessgrow.Myonlyquestionis,willitbeyours? AboutNeilPatel Heistheco-founderofNPDigital.TheWallStreetJournalcallshimatopinfluencerontheweb,Forbessaysheisoneofthetop10marketers,andEntrepreneurMagazinesayshecreatedoneofthe100mostbrilliantcompanies.NeilisaNewYorkTimesbestsellingauthorandwasrecognizedasatop100entrepreneurundertheageof30byPresidentObamaanda top100entrepreneurundertheageof35by theUnitedNations. 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