Try These 4 Gamification Marketing Ideas To Boost Brand ...

Gamification is using game-like elements to attract customers on your website. Here's 4 creative gamification marketing ideas to help you boost engagement. 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There’sawaytosprinkleabitoffunonyourwebsitethatmakesitmoreengagingandmemorableforvisitors.Thesolutionisgamification.Gamificationhelpsyouboostengagement,leadgeneration,andaverageordervalue.Italsohelpsyougatherinsightsfromyourwebsitevisitorsthatarebeneficialforsellingmoreproducts.So,ifyou’vebeenlookingforanideatospiceupyourwebsiteandgrowcustomerloyalty,keepreadingtolearnhowgamificationmarketingisthekey. Whatisgamificationinmarketing? Gamificationisaninteractivemarketingstrategyinwhichyouusegame-likeelementsasameansofpromotion.Toputitsimply,gamificationisusinggamesonyourwebsitetoencourageengagement.Theobjectiveofanygameistowin,right?Soyou’llwanttomakesuretohaveaworthwhileofferattheendofyourgamifiedinteraction. Oratleastafunenoughexperiencetogetwebsitevisitorsclickingandplaying.Thetypesofgamificationideasyoucomeupwithareonlylimitedbyyourimagination. Youcancreategamesforholidaycampaigns,productlaunches,discountoffers,orevenjustbrandpromotion.Butmoreabouttheseusecaseslateralittlefurtherdown.Bytheway,areyouimaginingyourfavouritegamesthatyou’veplayedonotherwebsitesyet?Googlehassomegreatexamplesofgamificationinmarketing.Ican’tbetheonlyonewhoisexcitedtoclickonthegooglelogoonaholidaytoseewhattypeofgamepopsup,right? Benefitsofgamificationinmarketing Besidesjustabitofaddedentertainmentforwebsitevisitors,gamificationalsobringsothermeasurablebenefitstoyourbusiness. 1.Gamificationincreasesuserengagement Userengagementisagreatindicatorofwhetherornotyourtargetcustomersareactuallyinterestedinyouroffers.Gamificationmakesiteasiertopromoteuserengagementandtotrackitaswell.Ifacustomeriswillingtoparticipateinagamifiedelementonyourwebsite,iteithershowsthatyourgame,product,orofferwasattractiveenoughtocatchtheirattention.Besidesinitialengagement,gamesalsoencourageuserstoclickthroughuntiltheendtotakeactionontheirprizewinnings. 2.Gamificationbuildsbrandawareness CouldyourcompanybethenextGooglethat’sknownforitssurprisingnewgamesthatpopupregularlyonholidays?Maybe…maybenot..But,couldyourcompanyhaveinterestinggamesthatstarttobuildtractionviawordofmouth?Definitely!Gamificationcanhelpboostbrandawarenessbyintriguingparticipantstoshareresultswithfriendsorbycreatingsuchacoolexperiencethatusersrememberyourcompanyinthelongrun. 3.Gamificationincreasesconversionrates Astaticadiseasytoscrollpastandtotallyignorewhenit’sstationaryonacertainpartofyourpage.Agamifiedadhowevergrabstheattentionofcustomers.Whenacustomerengageswithagamifiedad,theyaremorelikelytousetheir“prizewinnings”duringtheirshoppingsession.Thisisbecausetheyfeelliketheyearnedtheirdiscount.Withthehelpofanewgamingapplication,Domino’sPizzaactuallyincreaseditssalesrevenueby30%.Domino’sPizzadesignedagame,PizzaHero,wherecustomerscancustomisetheirownpizzainagame-likeenvironmentbydroppingtoppingsontothepizza.Attheendofthegame,theuserhastheoptiontoordertheirbeautifulpizzacreation.Thisisafunspinthatgeneratedmorebuzztotheir“personalpizza”offercomparedtotheusual“personalpizza”offeryoumaycommonlyseeadvertisedinabannerorpop-up. ImageviaUnit9 4.Gamificationeducatescustomersonproducts/services Gamificationprovidesanavenueforyoutoeducatecustomersina2-waystreetkindofway.Forexample,ifyoucreateapersonalityquiztohelpcustomerschoosethebest-fitproducts,youarehearingthecustomer’sneedswhilealsogivingtheminformationonwhatyouoffer.Whenyouusegamificationtoeducatecustomers,it’smorelikelythatitsinksinbecauseitisnotjustaproductpagetheyarescanningforanswers,butinstead,itmakesyourproductsmorepersonal. 5.Gamificationhelpsyoucollectdatainanon-intrusiveway Collectingzeropartydata,akadatacustomersintentionallyandproactivelygivetoyou,isimportantinapost-third-partycookielandscape.Gamificationhelpsyoucollectthisvaluablecustomerdatafirstbycollectingemailaddressesorsocialmediacredentials.Butthedatayoucollectdoesn’tstopthere.Then,onceyoucanidentifythecustomerwiththesecredentials,youcanthenanalyzetheirwebsitebehaviours,interactions,andpreferences.Forexample,ifyoumakeaquiztypeofgame,youcancustomisethequestionstohelpusersdiscovertherightproduct,butyoucanalsousethisvaluableinformationtheysubmitlater.It’sagreat,non-intrusivewaytolearnfromyourgamificationcampaignstheirpreferencesandvaluesinregardstoproducts. Determiningyourgoalsforgamification Beforejumpingintospecifictypesofgamification,it’simportanttoassesswhatyourendgoaliswithagamificationstrategy.Sure,youcangamifyyourwebsitejustbecauseyoucanorbecausethecoolkidsaredoingit,butyoushouldhaveinmindthedesiredendresult.GamificationisapowerfulstrategytoachieveavarietyofKPIsforyourbusiness,mostofwhicharecloselyassociatedwiththegamificationbenefitsmentionedabove.Yourgoalwithgamificationcouldbeto: Increasevisitortimespentonpage Increaseordervaluebyofferingadiscount Buildbrandloyaltywithrewardpoints Positionyourbrandasthe“fun”brandwithfrequentnewgames Educatecustomersaboutyourbrandandoffers Collectmore(&better)customerdata Onceyouknowyourgoal,youcanfurtherdecidewhichtypeofgamifiedelementswillhelpyoureachyourbenchmarks. 4Gamificationmarketingideastotry There’savarietyofgamifiedelementsyoucouldaddontoyourwebsiteandevenmoreusecasesfortheseelements.Togetyourimaginationturning,let’stakeadiveintojustafewtypesofgamificationthatcansupplementyourmarketingefforts. 1.Catch-me(Peek-a-boo)gamesonyourwebsite Acatch-me-if-you-cangameisasimplewaytogetwebsitevisitorstotakespecialnoticeofwhat’sgoingononyourwebsite.Thistypeofgamecouldbeginassoonassomeonelandsonyourpageoraftersomeonehasselected“Play.”Agamelikethiswouldbeafunrelieffrommundaneinternetbrowsing.Attheendofyourgame,youcanoffertheplayerasmalldiscountontheirorder,showthemtheirscore,orevensharearelevantinterestingfactaboutyourcampaign. CheckoutourgiosgEasteradditioncatch-me-if-you-cangamebelow. Imageviagiosg 2.Loyaltyrewardsgamesonyourwebsite Loyaltyissomethingyouwantfromyourcustomersandsomethingthatcustomerscanbenefitfromtoo.Besides,weknowthatkeepingacustomeris5xlesscostlythanacquiringnewones.Aloyaltyrewardgameisaperfectwaytohighlightbothoftheseaspects.First,youwanttoencouragewebsitevisitorstojoinyourloyaltyprogram.Youcoulduseapreviewofyourgamifiedelementtopromotejoining.Anexampleofgamifiedloyaltyrewardsforcustomerscouldbeopeningamysteryboxtowinaninstantpriceordoingdailyscratch-offrewards.Butalso,it’simportanttokeepyourloyaltyclubmembersengagedandenticedbyyouroffers.AccordingtoaUSstudy,onaverage,consumersreportbeingmembersofaround17.5loyaltyprogramsbutareactiveinlessthanhalfofthose.So,keepacreativegamificationstrategy,likethisStarbucksrewardsgame,inmindwhenyouneedtoconsiderhowtogetmembersshoppingagain. ImageviaChiefMarketer 3.Spin-the-wheelgamesonyourwebsite Spin-the-wheelorwheel-of-fortunegamesaregreatgamificationmarketingexamplesthatarebasedonluck. It’sanicegestureyoucanoffertofirst-timewebsitevisitorsortocustomersduringcheckout. Thisisausefultactictousetogetvisitorstotakenoticeofyourcampaignsandspecialoffers.Typicalpop-upsareeasytoignore,butacolourful,animated,familiargamelikethewheeloffortunecanpersuadeuserstotakeaction. Imageviagiosg 4.Scoreleaderboardgamesonyourwebsite Leaderboardgamesonyourwebsitehelptapintopeople’scompetitivesides.Examplesofthesetypesofgamifiedelementswhereuserscanseewheretheyrankincludetriviaquestions,memorygames,orbeat-the-clocktasks.Whenyouuseagamethatdisplaysspecificresults,customersaremorelikelytosharetheseresultswithfriendsoronsocialmedia. Forexample,Wolt,aEuropeanfooddeliveryapp,displaysyourownpersonalrecordandtheoverallWoltrecordwhileyouareplayingtheirgame. ImageviaWoltApponTwitter Howtoimplementgamifiedelementsonyourwebsite Nowyouhavewhatyouneedtoassessthevaluegamificationcanbringtoyouronlinebusiness.Anotherkeyfactorinsuccessfulgamificationcampaignsistheimplementation.Somethingsyou’llwanttoconsiderare: Isiteasyformetocustomisethesegamifiedelementsin-house? ShouldItargetcertaingamestovisitorsbasedontheirwebsitebehaviour? HowoftenshouldItestoutagamifiedelementonmywebsite? Togetanswerstothesequestionsandtogetstartedonyourwaytoamoreinteractivewebsite,bookademowithourgiosggamificationexpertstoday. 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